The nature quantity and service floor electricity business safeguards the enterprise to with difficulty grasp disappears spends fundamentally

The nature quantity and service floor electricity business safeguards the enterprise to with difficulty grasp disappears spends fundamentally Along with lives at the electricity business to be day by day fiery, the floor electricity business's development also more and more is in the irresistible tendency, but floor electricity cherry laminate floor business the development model also is not very nowadays mature, the thing class, the clothing service and so on asked that the topic is also many, has only under the line upper mounting plate and the line the shop front union causes the choice, the experience, to buy only then truly buys, delivers goods and installs Lian Cheng a entire circle. In the pure electricity business platform shows off various professions brand sales volume time, lives at calmly industry slightly obviously. Double 11 from now on, the day cat flagship shop Lin wood industry, the entire friend family private and so on achievements will be uncommon, but it draws back the list rate dramatic rise the phenomenon to encounter each denounces in word and in writing, its single brand in 30 days draws back list near 7000 numerals to be also flabbergasted the consumer. Some professionals said that to make “raids the excess order form product which the type” buys buys produces, cheats on labor and materials, the low standard generation of labor phenomenon is frequent, the reason that very many planking brands draw back the single phenomenon to be many; first, simply cannot supply promptly; second, the supply floor product and the first edition are widely divergent. Regarding this, Beijing lives at profession association vice-chairman concurrently secretary general cherry lamination floor to indicate that building materials products and so on furniture, floor have its particularity, no matter is on-line or under the line, also perhaps under the line political line unifies, regarding lived at the profession, the nature quantity and the service were detain the consumer trust the basis. The short-term flushes the achievement and so on “the tube to kill, no matter buries” the type marketing, will injure the floor profession enormously the collection build elephant. The floor profession complies with the electronic commerce the tidal current is inevitable, but electronic commerce is only one kind buys in the big-ticket item durable floor product buys the channel to experience raises rises, if electronic commerce when does only reverses the quantity the tool, but neglects the product essence and the entity clothing service flow, then the floor brand touches the net meets the total defeat only. Many just entered the electricity business domain the floor enterprise, to succeed all at once, the choice burns oak flooring the money to make the advertisement the way, in place delivery massive advertisements and so on urban subway, male junction station sign, actually has not had first carefully analyzes in this profession the consumer most needs is anything, although the blind advertisement effective will also be supposed, will bring some to disappear spends the current capacity, but if following has not had the good product and the service, the user experience greatly will reduce, the brand shape unconscious will drop likely in consumer's weight, estimated that will be very also difficult to buy once more buys.

The floor enterprise may sink “the posture” to adapt the populace to make the channel submersion

The floor enterprise may sink “the posture” to adapt the populace to make the channel submersion Along with floor market gradually mature, 12 markets also gradually tend the saturated conditions, many floor enterprises saw 34 market broad market space, but this block “the fat” was walnut flooring also not that good gnaws, how did the floor enterprise implement 34 urban the channels to lay down is also one loudly asks the topic. 34 urban brand localization shift turns off the key 　　The floor profession in “seizes 34 cities” under the atmosphere impetus, goes to the country very many floor enterprises to develop the market the important channel, many floor professionals also in abundance believed that is borrowing “goes to the country” the east wind, the broader rural market will be developed inevitably. But always fights in one place after another take “the high-end” as the goal floor brand enters the low and middle-end market, to be whether appropriate? 　　The opponent will mainly be the worry will tarnish its high-end image regarding a floor brand this act. Moreover, speaks of goes to the country, the price also naturally wants “under” to come, may in the village purchase ability limited situation, a prominent contradiction also be very difficult to solve: The high quality, the high price, the low end's countryside consumer has no way to accept; The low quality, the low price, the floor enterprise's profit has no way to safeguard. Simultaneously the opponent also takes walnut lamination floor on the flowers of the mind massive manpower and resources, achieves part of low and middle-end markets, actually loses in the high-end market superiority status. 　　The floor enterprise may sink “the posture” to adapt the populace 　　But most professionals hold the approval opinion, they thought: Because on the one hand China's floor market is moving toward the popularity, the consumer will also concentrate in the low and middle-end market, the suitable sink posture, marches low and middle-end is a wise move. On the other hand, regarding many floor brands, the formidable brand vivid, many year accumulation technologies is one kind of superiority. 　　Regarding the majority floor enterprises, current was still in the growth period, even if sold has not slid, but the rate of rise already postponed obviously. The floor enterprise in is unable to change the market environment under the premise, can only start from oneself, goes to adapt the present this kind of market development well. Therefore the floor enterprise takes advantage of a situation the necessary product research and development, the team constructs, links and so on customer service sandal laminate flooring completes consummates the promotion work, if can grasp 34 markets the huge growth space, without doubt will let the floor enterprise add color many.

The floor profession develop market demand weakens the channel and the product must grasp tightly Tends

The floor profession develop market demand weakens the channel and the product must grasp tightly Tends to be saturated along with the laminate floor floor 12 markets, this has attacked floor's overall sales volume to a certain extent, also receives the certain extent as the downstream industry's floor profession the influence. In the long run, the floor profession's prospect is still broad, strengthens the work from three aspects, can help the enterprise to reverse the declining tendency as soon as possible, until passed this rough period to welcome a better development safely. The country extrudes the real estate froth through the real estate regulation, the real estate deal postpones, this to was in the real estate downstream the floor industry to have certain negative influence. But the other aspect, we should also see, after “80”, to has stood the year, they to marry get married, does not fall to the housing rigid demand instead rises, in addition “35” in the plan urbanization construction's further advancement, the floor enterprise should set up to the market confidence. In confidence building's foundation, the floor enterprise needs to analyze the market shift tendency earnestly, seeks the new opportunity keenly. For instance the safeguard room brings the opportunity, is worth the floor profession grasping, the earnest excavation well. First is the demand which the indemnificatory housing brings. Under the murky market quotation, our country Government thrust's indemnificatory housing is well worth the precious cake together. The floor enterprise has the necessity makes the pointed adjustment in view of this cake in the production direction and the product research and development. For instance, promotes suits the small family, the low scale floor, promotes take the high performance-to-price ratio, practical as the characteristic floor product. At present, the channel development and the marketing silk surface laminate flooring method innovation has become the floor profession hottest topic, the floor enterprise, if wants to go out the difficult position, also needs to improve in these two aspects. The channel development aspect, the floor enterprise must establish the explicit direction, from own fund strength, the market operation strength, the managed capacity and the market localization's reality embarks, decided that the enterprise in the channel aspect, is by the direct sale shop primarily, allies sells the field primarily. In the conditions are ripe in the situation, the floor enterprise may consider that stepping in electronic commerce, promotes the product which sells in view of the net. At present, the national warehousing type sells the field to display the very great cost saving superiority straight, the floor enterprise might also as well considered that enters and is stationed in this kind of warehousing type to sell the field straight. 　　The marketing method aspect, the enterprise should innovate, maintain highly effective unceasingly. Take the plot marketing as the example, should establish the highly effective feasible mechanism, urges various terminals shop dealer momentarily maintains to the wealthy and powerful family estate attention, with the real estate intermediary, the family installs the company, the family positively installs in the designer, the plot the housing owner contact and the cooperation, enlarges beech flooring the product in the plot propaganda promotion, promotes the plot service. 　　 A brand must win the market, mainly has the following three ways: First, strengthens the product quality; Second, increases the product the added value, for instance cultural connotation, individuality style, post-sale service; Third, increases the propaganda promotion, the promotion brand in the media frontage exposure rate. Among them, the quality question present is serious in our country floor profession. 　　Has the profession loyalty and the social responsibilities enterprise, should insist the good faith management. Even if in profession murky immediately, the enterprise cannot reduce the product quality the way to save the cost, gains the improper benefit. Only then insists the good faith, the enterprise can win the market for a long time. 　　Withers, the profession competition in the market is increasingly intense, the consumer returns under the rational background, the floor enterprise should also by be transparently, the rationalize modes of business maple flooring operation make the response, by the sincere manner and the specialized service, wins consumer's respect and the approval, this is precisely the floor enterprise and even the entire floor profession goes out the trough the most major premise.

Flooring industry "dead" although difficult but not "dead end"

Last week of August, we are waiting for a "China Top Ten Brands floor" selection results of freshly baked, it is also waiting for the "Golden September and Silver October," the beech laminate flooring dawn turned on, but the major flooring companies do not seem optimistic ahead of warm-up . On this basis, the entire flooring industry is still the talk of the "third kind": markets, channels and products. Some boasted flooring industry has come to "dead end", but to look at the current situation was "poor" and not have to "dead end", was the missing gaps in the market still exist, and also requires companies to use their own strength to fill. For example, high-end brands can be fine grasp villa consumer market, the expansion of the pilot property tax for corporate development brings another trendy. In order to standardize enterprise behavior, the state authorities will flooring products production license system, raise barriers to entry, and in accordance with national industrial policies to increase the proportion of exports, taking stores, building materials supermarkets,cherry laminate flooring exhibition economy and network marketing a variety of ways, to seize the domestic and international markets. Regional corporate reseller channel is the floor for the national essential core of nets, not to force dealers to directly determine the flooring company's market share, but dealers in the end is the flooring business, "heart disease" or "heartstrings" , to see how the flooring business for effective logistics between dealers. Small and medium enterprises in the early floor requires a lot of dealer support, in the most initial start-up stage, they are often associated with the founder being the boss has a special "conquer the world" of the complex, to be developed in the company, the market will also be closely linked, how they make the appropriate adjustments to the boss's flooring display rack dilemma actually place. September has been to, regardless of the annual "golden nine silver ten" is the gold or stone, the entire laminated wood flooring industry the pace of development will not stop, even though even the "dead" hard, and will never go "dead end", the market on the floor of demand will continue, the most important thing is to see how companies grasp.
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North American Maple shiny surface soft golden years New listing classic oak

Today, living in reinforced concrete city growing desire among the people close to nature, respect for nature, rustic lifestyle, so the style of decoration have become increasingly integrated into the elements of nature, to the people to create a natural, warm home environment. Today to introduce this floor is the North American Maple floor of the new year, it is set simple, luxury laminate flooring elegant, retro romantic in-one - North American Maple flooring. North American Maple Golden Oak flooring has a natural ancient trees and deep lines, goes for every one is unique. Deep sink with edge technology, together with the golden ratio size, make the flooring display rack floor more three-dimensional beauty. True and natural three-dimensional real wood carving, handmade scratches fusion technology, so that the floor surface texture richer, beautiful, antique wood flooring highlights the heavy hand with the beauty of simplicity. North American Maple Golden ancient oak flooring, as its name suggests, like the golden years of erosion maple laminate flooring after settling down rustic, elegant and retro temperament. Deep and shallow texture, natural three-dimensional effects are hand-scratched so this floor is full of natural flavor. A molding surface of the maple laminated floor wood corners and more holistic, natural, and presents us return to the pursuit of individual style temperament.

Dry season with everyone understand floor shrinkage coefficient and crannies

Solid wood flooring produced in the course of the gap is mainly due to a dry environment , timber produce shrinkage caused by the size of the gap between the floor and the floor of the timber shrinkage coefficient , floor moisture content , the use of environmental equilibrium moisture content and flooring width closely related. Solid wood flooring in the national standard (GB/T15036-2001) specified moisture content of hand scraped laminate flooring from 7% to the local equilibrium moisture content , that factory production floor moisture content that they meet the above requirements , that the product moisture content is qualified, If we do not consider other factors , there may also be a problem. In order to reduce and eliminate the floor in the installation and use of the existing problems , the state issued a " wooden floor coverings , acceptance and use of norms GB/T20238-2006", Standard on September 15, 2006 the formal implementation . The standard process of drafting a large collection of floors complaints related information , in the fully listen to opinions from all flooring display rack sides developed on the basis of the relevant provisions , taking into account the various aspects ( products, production and distribution businesses and consumers ) interests. Specified in the standard for consumer use environment relative humidity is 40% to 80%. Proper use of the warranty period under the conditions of solid wood flooring gap should be less than or equal to 2mm. Based on the above arguments we explore the width of solid wood flooring , floor shrinkage and shrinkage coefficient resulting from the relationship between the gap . Wood shrinkage coefficient reflects the solid wood flooring moisture content changes in dimensional stability of the important indicators . Wood shrinkage coefficient timber cutting in a different direction with the obvious differences. Strings cut wood shrinkage coefficient greater than pine laminate flooring sawn timber. Changes in moisture content under the same circumstances , the maximum chord cut Shrinkage , if a string is cut and sawn timber mounted adjacent the floor of timber , there may be gaps is not exceeded , when the two standard cut wood floor adjacent strings installation is very likely the gap exceeded. In fact, the two standard chord cut wood flooring is installed adjacent to frequently encountered , then the floor is dry shrinkage gap between the floor . So we put the focus on strings cut wood floor drying shrinkage is greater than 2mm on . Flooring manufacturers in the purchase of flooring blanks , should first understand the expansion and shrinkage sandal laminate flooring of wood properties. Some of them in the book can be found in the associated . Such as commonly used in wood properties in the " Wood Science " basically can be found in our wood shrinkage coefficient based on calculation and prediction floor shrinkage situation in the relevant areas . The vast majority of imported timber can also be found in the relevant books . It should be noted that more accurate data of domestic materials and imported materials because of different origin , the same species of wood differences teach large , recommendations or re- measured data will be more reliable. The greater the shrinkage coefficient of wood , with the moisture content , the greater the deformation . Under the same conditions , the greater the deformation of the wider the floor . Northern China summer ( rainy season ) and winter heating period , floor moisture content range is approximately 5%. Within this context , if the floor has a width of 125mm, flooring wood shrinkage coefficient is 0.33 , pine laminated floor the floor drying shrinkage will be more than 2mm. Elected to use wood shrinkage coefficient greater than 0.45 , the width of 92mm floor dry shrinkage can exceed 2mm. The above analysis is to provide solid wood flooring production and distribution units to send a message , the special climatic conditions in the north , the floor of the excessive shrinkage cracks , floor width of 125mm, cut timber flooring chord shrinkage coefficient of 0.39 , when the winter heating users of the indoor environment temperature 20 ℃, the indoor humidity is 40% , Table 1, we have : the floor of the equilibrium moisture content of 8% . The aqueous floor installation rate of 13 % to 8% moisture content variation of 5%. Shrinkage coefficient according to the floor and the floor of the width of the look-up table 2 , the floor of the drying shrinkage of 2.44mm, in accordance with GB/T20238-2006 requirements, floor than 2mm gap should be repaired. As can be seen from this example , the product is qualified, consumer use of the environment also meet the requirements, the floor of the gap than the standard requirements. The original question is unreasonable or selection of the width of the floor caused by excessive . Also the above conditions , the width of the floor remains unchanged 125mm , if a user's ambient humidity to 55 % at this time , a humidifier can be , flooring equilibrium moisture content of 11% , the moisture content rate of the floor of gloss laminate flooring the installation 13% down to 11% moisture content variation of 2% floor , the floor of the drying shrinkage of 0.98mm, meet GB/T20238-2006 requirements. According to " wooden floor coverings , acceptance and use of norms GB/T20238-2006", consumers use environment relative humidity of 40 % to 80% . It gives the consumers to use environment relative humidity of 40% bottom line , this time environmental characteristics meet the standards. Such conditions are normal use , during the warranty period if the floor of the gap exceeded, warranty conditions , the relevant party shall assume warranty obligations. According to the requirements of the northern winter heating , the room temperature should reach about 20 ℃ , Table 1, the air relative humidity is 40% and the indoor temperature is 20 ℃, the floor of the equilibrium moisture content of 8% , indicating that the moisture content of the northern floor heating period the bottom line is about wood laminate flooring 8%. Moisture content should be capped at the northern region for the local equilibrium moisture content , according to the actual northern summer ( June to September is the rainy season ) flooring equilibrium moisture content of 12% to 13 % or so. Year, the northern regions floor moisture content changes ( max - min ) is about 5 %, if the user is too dry winter humidity ( relative humidity of the indoor air of 30 % or less ) , a year in which floor moisture content range may will be greater. The moisture content changes every year, alternating . So, every winter produce relatively large gap . User environment exceedance aside , the normal range of variation floor moisture content of 5% or so. So we need to look at the floor when the moisture content of 5% reduction of drying shrinkage is more than 2mm. When we install the floor might floor moisture content is not in the region's largest state, but should be based on the actual moisture content of the floor with the regional equilibrium moisture content reasonably determine reserve gap ( issues related to the topics discussed in the future ) , to ensure that wettest season floor is not drum kits, floor strips should not be a gap between , when the moisture content of the floor was still at teak laminate flooring the maximum state. Therefore, we should put the maximum moisture content of the region as a basis to consider

Flooring complementary color selection and decoration style

In recent years , home improvement, wood flooring choice more and more people . But with the kind of rich color flooring , flooring and home -style mix of colors , a lot of consumers successfully walnut laminate flooring stumped friends . In the end what color wood floor with your home style most appropriate it , today show you some tips wooden floor colors . The main color of wood flooring selection criteria for the entire family to match the decor and ideas . For example minimalist style of decoration , you should choose light colored wood floors, make your home fresh and elegant style ; classical style decoration style , you should choose dark colors or antique wood flooring wood floor series , so as to ensure that your home style rustic elegant , antique. Secondly , we must pay attention to wood floors and furniture of the match. Ground color to set off the colors and furniture to calm soft tone, because the ground is a permanent decoration decoration . Under normal circumstances , home wood floor will not be changed frequently , so to wenge laminate flooring choose a more neutral color. From the tone , said light-colored furniture with shades of color can be any combination of wood flooring , but the dark furniture and dark wood floors mix will have to be careful to avoid the whole room is too dark and have a depressing feeling. Bedroom lighting conditions also limit the wooden floor colors range of options. Well-lit room selectable large range of shades available ; while the lower floors , inadequate lighting of the room will have to be selected higher brightness , color, suitable for wooden floors, as far as possible avoid the use of darker wood floors. Choose wood flooring color housing area to pay attention to size . Wooden floor colors will affect the person's visual effects for the expansion of warm colors, cool colors for the contraction of colors. Therefore, the area you want to select a small room on the ground floor cool dark tones or concise wooden floor , gives rise to the feeling of space to expand . diy laminate flooring A large area of the room is relatively large range of options , but the choice of colors , larger room should try not to choose a small texture or ruled effect flooring. Different wood floors give people the feeling is not the same , and in the hearts of particular emotional response , if the various wood colors "temperament" understanding , so that the final result will meet their expectations. Decorated with mahogany floors, to get a warm feeling of tranquility , crimson wood flooring can bring out the luxurious , solemn atmosphere, white maple flooring prominent elegant, practical style, beech flooring bright comfortable room , birch wood flooring can make small the room looks clean, not crowded , looked solemn and noble walnut floors , oak floors look apple wood laminate flooring freely , uninhibited, return to nature . Choose wood flooring Yemen knowledge, with the decoration style just understand how the above four points can be home-style with wooden floors with vividly.