Ten Brand Santa floor landing Hanzhong CEO signings detonated sales miracle

June 28, China's top ten brand flooring, Asia's top 500 brands - Santa floors in a high-profile stance strong settled Hanzhong. In the resounding roar of cannons,walnut laminate flooring Santa flooring Hanzhong dress shop opened, the company leaders went to the site for the store opening ceremony and conduct president signings. To celebrate the opening, the company headquarters to give a lot of incentives, from 28 to 30 May in a three-day opening event, to the vast number of consumers Hanzhong huge surprise. Opening day, the store showing a red and blue of the ocean. Door arch stands, a Rosewood laminate flooring number of huge red balloon fluttering in the wind, the more eye-catching gifts Duitou, live a joyous. Santa flooring in accordance with standards for the construction of the new SI blue door is novel bright, making the storefront stores in many unique, attracted numerous passers-by stop. The main wenge laminate flooring colors of blue reflects the Santa young full sense of fashion and technology brands tonality. Posted throughout the store plus large blue poster to store creates a cool atmosphere of fun, and in stark contrast to the scorching sun outside. First settled in Hanzhong, Santa flooring brings the biggest benefit efforts. During the opening, the annual low, even as low as 50% off the product. More manners both hands, mug, mops, shoe racks and other gifts, everything, that is to buy Jisong. The opening should be the most interesting case teak laminated floor of Santa flooring CEO of Premier Zhu went to the site for consumers to order a book-signing event organized. Customer site before 10 $ 1,000 cash gift, so signings before the start of the signature Zhuzong sale board waiting customers lined up in long queues. The whole event a warm atmosphere, shopping guide and Santa headquarters staff are actively working to start a consulting and actively answer your questions, make a detailed presentation of the product. An array of products, reasonable low price, sincere enthusiasm shopping guide, professional and thoughtful service make customers come to buy during the opening praise at home. Opening day on-site signing scene in full swing, just a few hours signing has reached more than diy laminate flooring 5,000 square meters, Hanzhong stores won a huge opener. Hanzhong Store first stop victory, businesses in the activities carried out sufficiently early on the campaign trail, in the company with the help of formation and training of their sales team. Santa was founded twenty-five years, is in their prime, but at this time to join Santa, Hanzhong dealer is also unique for meaning. Just held the twenty-fifth anniversary birthday celebration of Santa, set sail once again preparing for the official launch big home strategy, and proposed a new "fashion" brand concept. Hanzhong young fashion store decor and apple wood laminate flooring the "fashion" with the notion, in Santa future path of development, also need more and better dealer friends who work together to build for Santa "fashion" The benchmark companies. Youthful vigor, youth infinite Santa will be able to continue to write out more success.

Red Tan Xiang will buy large factory floor detonated summer buying frenzy

June 30 at noon, red sandalwood Xiang sandal laminated floor floor "visiting Nanxun Millennium town, looting the factory floor 0 Lee" large-scale buy activities in Suzhou headquarters officially opened. The event, though only for a special buy Jiangsu activities, but gain an unexpected surprise effect. On the day, red sandalwood Xiang floor only for the majority of the group provides a variety of special low 1000 products, each made up of those who have provided many fine gifts and raffle opportunities. The atmosphere is very warm, and the scene is very hot. Activities were checked out five hundred orders, the total floor area of ​​over 20,000 teak laminate flooring square meters. 12:30 More than 1,000 consumers have moved into the venue. In the process of waiting in line, on-site staff and some consumers chatted a few words, to understand the feelings of their participation in this event. Most consumers said that more likely to trust the red sandalwood Xiang flooring brand reputation, product quality and post services. Also said that the activities of preferential indeed relatively large, high glossy laminate flooring and "seeing is believing" factory experience is also attracted by the important reasons. Buy a key link in the factory - shop visit, consumers witnessed the red sandalwood Xiang flooring made from raw materials to finished the whole process, and personally verify the red sandalwood Xiang has international advanced production lines. After entering the workshop is more a lady said, "in such a gathering of paint production line plant actually smell the smell." Such an evaluation is undoubtedly the product environmental quality red sandalwood Xiang greatest accolade. Flooring products snapped area, more than 30 professional shopping guide dressed in uniforms of the officers detailed to explain patiently for consumers,gloss laminate flooring many consumers in the process once again deepened the red sandalwood Xiang comprehensive understanding of brands and products. As part of the draw on the careful arrangement, the host has just announced sweepstakes countdown, consumers are flocking to the cashier about waiting in a long queue, have competing payment made up. Consumers make up the scene waiting for more, so that staff could be overwhelmed, 8 cashier have been around over. Pre-arranged security personnel rushed to the scene to divert traffic and maintain security and order. Made up after the lucky draw is to let the scene climaxes. Many people have received a wide range of fantastic prizes. wood laminate flooring china But not able to get the award receive a free college friends are to prepare exquisite red sandalwood Xiang encouragement awards, so that all consumers enjoy the high quality products and Special Price after are able rewarding experience. For nearly three hours of buying activity, the unified arrangement of all group members together touring the national AAAA level scenic spots, the Millennium Ancient Town. Value buy and comfortable travel closer integration, the whole process of wholehearted buy tourist services, so many of the group linger. Event so that more consumers approached the red sandalwood Xiang, direct contact with the plant, red sandalwood Xiang saw the entire production process of products, the value of testimony red sandalwood Xiang collection of product quality, feel the red sandalwood Xiang excellent corporate culture , wood laminate flooring has made the unanimous approval of all consumers, enhancing the red sandalwood Xiang brand in the market reputation and influence.

Floor network marketing indispensable "five to"

Can effectively find new sales channels are most concerned about flooring company, overwhelming the network events today, if you have not the slightest thing it shows on the network behind you, as opposed to flooring companies as well. Most of the flooring companies had already entered the ranks of internet marketing, but can achieve significant results are not many, so luxury laminated floor the network marketing must have to plan. In fact, just a simple website building foundation, we can not be used as the infrastructure is already operational standards must prepare comprehensive. There is no doubt we must first locate our site master marketing is and what are the competitors themselves and what their biggest difference is that only an understanding of these basic questions, you can from their products and competitors separation out, or you can not replace the first-person. By design a corporate pine laminated floor positioning and competitors differentiated website that allows users to more easily understand the business through the Internet (there are websites positioning is not clear, however, can not distinguish as brand awareness or product sales); Many companies are subject to a limited budget, Only when prices do site while ignoring the necessary quality, such as website design crudely, the server is also very unstable. The end result maple laminated floor is the cost of website promotion cost a lot, but did not produce positive effects of network marketing returns. We should not spend money to promote the game as is, network marketing is a keyword auction ads does not mean, in fact, a lot of money to buy traffic and keywords through the promotion of network marketing companies often do not have the effect, because it lacks its own conditions, such sites do not specificity (comparable), there is no interactive tools, keyword is not clear, plagiarism and copying someone else's post, few outside the chain, the chain is not enough for various reasons; many companies will outsource all corporate Web site, do walk away treasurer; Although companies have dedicated team but poor performance. These can lead to poor network marketing. Save money Keywords: Although hand scraped laminate flooring less than a single core words long tail keyword traffic, but conversion rates are much higher than the core words, put in long tail words with multiple ways to enhance the overall business advisory capacity; unique experience of promotion criteria: importance Baidu , Google can, proper attention Sogou, Soso and 360 searches. Many small and medium enterprises the floor of the Internet site's appearance and sense of vision are often determined by the boss, but in many cases not directly affect the quality of the interface site trust reasons, but not detailed site information, the customer can not be from your website to get the content they need to find a substance was unable to find contact information and consultation tool. Of course, do not deny that a website will not get fashion style favored by users, but relatively a beautiful and stylish website if no reasonable guide users to buy the product system, then re beautiful sites are just a showpiece only, customers appreciate just interface rather than to be with you next orders. In addition to focus on the image, the marketing function should be to promote the sale of flooring floor display rack products, but also focus on user experience, navigation clear, reasonable structure, while search engine is faster and more a collection of sites. Business is war, but the network marketing is a not a battle, with the internet marketing low-cost, low-risk, high-efficiency, overcome the traditional industry leader, became the first is relatively easy, you do not want to go beyond the opposite competitors is a difficult . A successful general often make their own opportunities to adapt to the environment, the internet is so advanced, we can not fail to grasp this opportunity, we want is order rather than display, pine laminate flooring even then the United States website, no orders but in vain. Network marketing operations around the core business floor building, highlighting the site's marketing functions and interactive features, marketing and sales are starting to increase conversion rate target high customer site construction. A good business management strategy in order to push higher. Internet marketing through online orders, to achieve the transaction process electronically. The network marketing support line of traditional marketing, traditional marketing as a supplement line; branding of course, a very important, is the company's brand awareness is an important means to help brand sandal laminate flooringthe greater the greater the sales.

Creative home flooring company to introduce new products should also take personalized

Flooring industry more mature, laminated wood flooring competition is more intense, the eyes of consumers is getting higher and higher, flooring companies want to simply rely on selling floor product is already enough to cause concerns of consumers, in the pursuit of individuality, stylish urban era, flooring enterprises should follow the mainstream, will be interesting to add creative elements into the floor, to better meet the needs of consumers. According to related statistics show that the country 34 capital cities, 393 prefecture-level cities, nearly 3,000 county-level cities, creative household's annual spending power of up to 2000 to 300,000,000,000 yuan. Meanwhile, in Guangzhou, Shenzhen, Shanghai, Zhengzhou and other more than 200 cities, 81% of respondents household products first consideration is its user-friendly design, 85.7% All of the above products are lazy convenient and practical interest. The survey also showed floor display rack that 96.4 percent of respondents were willing to accept creative home than ordinary household products like higher prices. The consumer's point of view from the floor on the market mainstream consumer body has gradually shifted to 80 and 90, in addition to their concerns flooring product functionality, comfort, it will also put more energy in the pursuit of fashion, personality so many flooring brands began busily "personality and show themselves" and other elements extracted. Single style flooring has become increasingly difficult to meet the needs of the modern home space. Such consumer groups refused to dull monotone, eager to design flexibility, and overall personality and clever fusion of space even more fascinated luxury laminate flooring young. Meanwhile, with the continuous improvement of people's living standards, consumers in the purchase of flooring market factors taken into account when the floor is not just limited to the price and quality, but also give more consideration to brand brings added value. Flooring is not just for daily use, it is a human quality of life, heritage connotation reflected. Simply "selling products" outdated, artistic individuality element will become an important selling point for product sales. Creative flooring industry with domestic consumption levels are increasing levels while upgrading. It is a unique design into people, adding the fun of life. maple laminate flooringCreativity is reflected in the design of the main floor has the following characteristics: a lot of creative design element, contains art and taste which is mainly manifested in the flooring pattern design of the above; because of the design and production of high cost, so the price is higher. After a clever design and ideas, will consumers living environment and high quality requirements into flooring products, the resulting market prospects are very broad.

Floor main force enterprises to seize the consumer's heart is necessary to intercept after 8090

The floor in the domestic marketing, the major flooring companies seemingly straining out all the stops, conceptual floor, marketing style endless, but rarely beech laminate flooring see the real flooring products are becoming the main force in 8090 after spending home industry accepted favorite. With home just need era, as the cause of the marriage hall towards 8090, the trend in home decoration, 8090, after more and more obvious role in promoting. At present, many companies have realized the floor 8090 The existence of this huge cake, but in the production cherry laminate flooring of promotional products with no apparent play on this banner 8090, after 8090 the rapid rise of social spending has become the main force, flooring companies should actively adjust the strategic plan developed in style, branding, marketing and promotion of the heart after the conquest of 8090. Product development, "thinks", "8090" is a fashion personality generation. The pursuit of fashion and personality, sense of self is that they focus on the main features, flooring companies in product development floor display rack and design of this era should follow their "feel" the floor to add some personality factors, most vividly the performance of a maverick attitude; followed by European and American fashion elements emphasis added after 8090 generally prefer go with the flow generation, follow fashion, fresh, cutting edge is their mainstream consumer. Brand value to give force, alder laminated floor "dare to spend tomorrow's money round today's Dream" is a post-8090 generation of consumer attitudes, everywhere credit cards can be reflected. Because their consumption is the core of the pursuit of "value," The value here is not the older generation called "cost-effective", but relative to a psychological satisfaction, is like the same dish placed at the roadside stalls The difference with the restaurant. Today, the network has become a "post-8090" an indispensable part of life for the network is particularly concerned about the hot events, online shopping is their main way to shop. Therefore, in order to promote the brand flooring companies to promote new networks must increase investment in this marketing channel. Both for their own websites, but beech laminated floor also optimize the interaction with consumers experience the web, web promotion can focus on the forum, Baidu search engine, microblogging and other top. Through the network to enhance the visibility of the floor, to develop young consumer groups is a great practical way.

Flooring products stronger marketing strategy execution

Each product is an important season a flooring company, a flooring product launches just flooring business development is also a test of the secondary market, the brand effect flooring oak floor china business. In the new market season, flooring companies should also launch a strong battle plan. Marketing planning strategy is flooring company marketing departments according to the strategic plan, the comprehensive consideration of external and internal resources, the city will hoe status and other factors, based on the identified target market, selecting the appropriate marketing mix strategies and their effective implementation and control process. Clearly, corporate marketing, strategic planning is not a slogan, the real strategic marketing plan to have the following characteristics: digital, can be controlled, enforceable, alder laminate flooring clear objectives, strategies clear. If it wants to develop such a marketing strategy, requires flooring company with a clear insight into the market. New product marketing planning with particular emphasis on environmental and internal market withdrawal of matching resources, focusing on the rationality of input and output, focusing on the achievement of milestones, focusing on marketing investment stage shortened period of time, focusing on marketing, risk assessment, focusing on marketing plans and so on. Only in this way, companies will develop a scientifically valid executable marketing strategy, strategic planning will make the book into a digital number on the financial statements. Implementation of marketing strategy requires a chain of marketing management system, this system is the core oak laminate floor of management by objectives and KPI targets. Digital and strategic objectives through layers of decomposition to every sector and individuals, and the completion of the major tasks of the target sales process requires market distribution rate, reimbursement rates, accounts receivable, market share, complete terminal and many other indicators of achievement, based on only the details for each marketing strict management to be able to achieve the overall objective of the final sales. "Doing fine marketing" is built floor enterprise marketing management system criterion. As production workers miss any small screws, like marketing management system construction and operation should also be taken seriously, especially new product marketing planning process, will encounter many unforeseen problems and obstacles, if we can not do fine, there may be a small event rout. There was a new listed oak laminate flooring company's launch was a failure to dispel confidence and new companies were listed on the price list of the decimal point dragged into a lawsuit. The most important is the integration of resources to various resources together to play a role in this effect alone than run a variety of resources to play a larger role. Therefore, we can not think so, integration of resources is effectively enlarge the effectiveness of resources, the purpose of integration is to amplify. Integration of resources is a painful and complicated process that requires flooring companies to establish a set of mechanisms for the effective operation of processes and mechanisms to ensure that the information in the entire process flow when being able to effectively use, thereby reducing waste and improve efficiency. Flooring flooring products marketing executive power line is often reflected in the market, in the face of oak laminated floor complex marketing environment, require that each execution of marketing planning staff to quickly put in place, there must be proper implementation of the concept, to learn to do quick strategic adjustments. This is a rather technical question. Flooring product marketing executive like football, although before the game has developed a clear strategy and tactical play, but in the field, the players in addition to firmly implement the coach's strategic and tactical play, but also can have a flexible execution concept, in order to floor display rack make adjustments according to the court at any time.

Policy development effort to support the flooring industry much "grace"

Last year, the entire home market is the so-called frozen period, while the first half of this year, a series of national support policies were introduced, china laminate floor so that the entire domestic industry saw a new dawn, the flooring industry is also suffering from the rain, but the flooring companies need reasonable use to break the ice situation. Four standards promulgated to establish industry standards Relevant departments of the Joint Industry Association this year launched a "residential interior decoration construction quality acceptance", "family home decoration quality acceptance criteria 2013", "home industry business service norms" and "bedroom layout design guidance norms" four standards. Acceptance links for developing standards and rules,china laminated floor from the details of the set, comprehensive specification noted above, the residential building must individually for acceptance Whether it is "poison the floor event," furniture excessive formaldehyde emission problems, or of substandard quality children's furniture, decoration company decoration costs far higher than the budget range, etc., related to renovation problems emerge, seriously affect the consumers of home building materials and environmental protection, energy saving health requirements. The introduction of these four norms that floor display rack gradually build up the industry norm, which is also conducive to legitimate competition within the flooring industry. The advance of urbanization flooring industry award, "grace", 2013's home building embossed laminate flooring industry, after all, is inseparable from national policies. Country to promote urbanization, improving the people's material and cultural life, at the same time to promote the construction of urban infrastructure, urban rail, municipal utilities. As a result, many experts believe that the real estate, cement, new building materials, machinery, equipment and mass consumer goods would become the new urbanization process in the five industries benefit. Floor as an important part of home building materials naturally grace plus body. Many enterprises are facing the floor market saturation conditions, in this case, the channel sink flooring industry has become the first choice, he moved to tier cities embossed laminated floor can at least let tense atmosphere began an effort to cool the market, to the major flooring companies to breathe opportunities, coupled with the state implemented gradually advancing urbanization is making the floor more inspiring enterprise, can seize this opportunity, to see their own brand and marketing strategy of the parties.

Flooring distributor partner standard to measure

Quickly occupied the market, bigger and stronger on the floor without the help of dealers, there are many dealers and flooring companies in the business process laminated floor discord, and ultimately Laoyanfenfei. Dealer or jobs or live on their own, resulting in the flooring industry, big brands, mom and pop more. Good business must be equipped by a strong dealer team, corporate efforts to support the dealer will directly affect auto sales. Enterprise hardware measures Flooring dealers need to examine the strength of manufacturers, including manufacturers of business license, the product of the certificates, branding investment, factory floor space, the number of grades and other production equipment. It is entered manufacturers visible things, of course, there are fake, so to ensure the authenticity of the hardware is the first one. Tip: You can look at the company introduced products, the frequency, and if such product or logo filled with the plant, it can be assured of. Flooring dealer to determine their own circumstances (including own production doors market positioning, product features, channel characteristics, etc.) adapted to target investment group. Flooring business investment dealers should laminated flooring recognize that not only the rich can own floor since the agency, and to require these dealers have sufficient capacity and operation of the market means. Brand image is the product in the public mind the weight and value. Customers buy longer a simple product, but a mix of product value and brand value-added complex. Meanwhile, the customer is now optional product very much, so you have to join the brand is a brand asset accumulation is very important, which is also affected customers choose products of the main factors. If a product is not the accumulation of brand equity, then the franchisee effort that is equal to the accumulation of brand equity of the enterprise, and you with it lamination flooring would be tantamount to "start from scratch." Conversely, if the overall flooring companies have a brand asset accumulation, you can enjoy it the first few years of hard work in exchange for results. The most important is the need to pay attention to the co-management concept, which is overlooked by a lot of dealers, resulting in post-cooperation with manufacturers in numerous conflicts. You know, the concept of conflict is not easy to reconcile, will directly lead to behavioral conflicts. In fact, dealers china laminate flooring and manufacturers and consumption is a confrontation between the cooperation between the two biggest costs. In this case, it is easy to make our products become the struggle of the "victim." Predictably, once made a pot of regional markets, "cooked rice" and want to re-start the market can be described as difficult. Based on this, the dealer must understand clearly doors manufacturer's marketing concept, the ability to tune with their own floor display rack marketing ideas, or long-term cooperation will be difficult.

Consumers era who decided the fate of the flooring company

With previous years, the rapid expansion of the flooring industry is different is that in recent years, the industry has begun to return to plain, flooring companies increasingly focus on steady business style, sandal laminated floor more to consumer demand as a business development requirements. Today's flooring market has entered a product overcapacity, oversupply era. Enterprise era is ending, and consumers era has begun. Now consumers decide enterprise value, rather than by the enterprises themselves to decide. For the flooring business, its needs valued customers. When the rapid high glossy laminate flooring expansion of production capacity of the market malaise encountered when Chinese flooring industry is a step by step slide into an unprecedented confusion among the industry. Enterprises to achieve growth, there must be as, rather than simply determined and shouting slogans. Over the past ten years, many flooring companies consider themselves operating level is high, but in my opinion this is because the market for these years is totally growing market. And now, we face the biggest change is the market is no longer growing, will remain basically stable state. In this context, what we can do, choose what is right, it is very important. When changes in the industry, and only offer low prices, high quality products possible business development opportunities. Therefore, companies need to focus on product strength floor to build action: wood laminate flooring quality win; know how to produce a proper manner; make products have become necessary; for consumers to save every penny. In the consumer satisfaction while corporate earnings, which is a commonplace view, but it is the basic measure of business success criteria. In addition, companies must learn to inspire employees. Napoleon's defeat at Waterloo when he concluded: "I have not been gloss laminate flooring together and front-line soldiers of the soup." An enterprise real resources, is the front-line employees. Why is it important front-line employees? Because they are really bring competitive members, they decided to enterprise cost, quality, and efficiency. I like when companies do president joked president is "always to be laid off people." CEO neither contribution costs, nor contribute to the quality and effectiveness of the direction and future president contributions. But when we have today is difficult to predict the direction and future farther, we must solve the recent problems, we actually need to rely on the frontline staff. So that employees are not working, but paying ambitious. Market dynamics change, we need to think a firm wood laminate flooring china foothold innovation. I very much appreciate Drucker's words: "The biggest feature is an entrepreneur, as the variation of health standards. Often, they themselves do not cause change, but entrepreneurs are always looking for change (which is also defined entrepreneurs and entrepreneurs spirit), responses to them, and as an opportunity and take advantage of. "

Analysis of the bamboo flooring market stagnated

It is reported that, throughout the entire flooring market now, compared with other wood flooring, bamboo flooring bamboo as a result maple laminated floor of the use of natural raw materials, formaldehyde emission is relatively low, relatively green wood flooring is in doubt, and with today's market pursue low-carbon life consumer trend to achieve a good butt. Although bamboo flooring with wood flooring and laminate flooring PK, has been at a disadvantage, mainly due to its own characteristics resulting from short board, and with high-quality environmentally friendly bamboo flooring market launch and launch new, bamboo flooring itself The short board will also be able to compensate. The industry generally believe that beckons Chinese bamboo flooring consumer market inflection point is coming. Competition in the face of domestic counterparts, a lot of exports to domestic sales of bamboo hand scraped laminate flooring flooring manufacturers actually not better than the day. Bamboo flooring industry, the emergence of new products and technologies, high-margin brand operation and bamboo flooring bamboo culture brand is re-stimulate domestic flooring market three transit, but also three new selling point. According to incomplete statistics, the amount of bamboo flooring in the domestic sales remained stagnant, the equivalent of only one-tenth of the wood flooring market, sales pine laminate flooring are quite sluggish. Attaches great importance to environmental protection concepts in the consumer today, this situation is bound to have its internal factors. The face of fierce competition in the domestic flooring industry, in order to win the favor of consumers, Chinese bamboo flooring should be how to seize the inflection point has become an urgent key issue. Past performance is unstable because the product is bamboo flooring, heating the room in the north product easy to crack deformation, the applicability of relatively poor, while in the South, but also with respect to wood rot and infestation floor easier. Therefore in the domestic market has been dominated by a small share. But with new technology re-emergence of bamboo flooring, bamboo flooring products, technology and performance and other aspects have been enhanced, they can already rival with wood floors, a see compete. High-density heavy use of renewable resources, mainly bamboo bamboo as raw material, sandal laminate flooring replacing traditional wood as raw material production, bamboo utilization up to 90%, almost the traditional mode of production floor more than twice the utilization of raw materials, and China's bamboo resources is also relatively high, both to reduce the cost of sustainable production and can effectively protect the environment, but the degree in the consumption of natural resources under the premise of rapid development. Because bamboo flooring is more stable and durable than previous products, applicable and suitable areas are also more widely in performance and application scope has gone beyond the ordinary bamboo flooring, bamboo flooring is changed to a competitive disadvantage, making the heavy bamboo flooring performance has been comparable with pine laminated floor wood floors, and even leapfrogged the latter trend. Ordinary decorative cherry flooring china building materials industry's gross margin is generally about 40%, wood floor gross profit more than 30%, but domestic bamboo flooring industry generally only 20% or even lower gross margin, which means that the majority of bamboo flooring products into Market can only achieve a balanced budget, no more funds for basic corporate branding and marketing. In accordance with the prevailing building materials industry 5% 8% of logistics costs, 8% 10% of the necessary marketing expenses, 15% of 20% of the cost of sales and distributors to calculate year-end rebates, most bamboo flooring business if to do branding, Basically inevitably face a loss situation. But no marketing, it is difficult to guide consumers in itself will affect the sales of bamboo flooring, is not willing to lose money, many bamboo flooring company has become difficult choices. China is the world's ancient civilizations, but also the traditional view that the birthplace of bamboo laminated wood flooring culture. Famous British scholar Joseph Needham in-depth study of Chinese history of science and even after that, but bamboo East Asian civilization civilized. Although we can not completely agree with this view, but since ancient times, bamboo has become a symbol of a variety of Chinese gentleman is one of the Chinese people's favorite plants elegant model, has also been widely applied to literary poet among high art. In recent years, luxury laminate flooring China's traditional culture of attention, and increased publicity and promotion of traditional culture, and with China's national strength and international status, oriental culture, especially the Chinese cultural influence in the world has gradually improved. As a high-Shang Gaoya synonymous with bamboo culture is not only popular culture people love their green is also widespread concern among consumers. Bamboo flooring will most likely become a new hot spot stylishly decorated sought after by consumers. The bamboo flooring company, if you do not take advantage of this opportunity to carry out their own brand-building and advocacy, maple laminate flooring resulting in missed opportunities, will pity. Area and yield of bamboo resources in the world. World Bamboo in the best performance, use the highest value of bamboo about 90% are located in China. Although domestic SMEs bamboo flooring industry is still more, most of the system has not yet formed a mature brand, but the current market and technology landscape is actually a considerable products, funds, resources and stronger strength of bamboo flooring company a luxury laminated floor great brand opportunities. Combined with bamboo flooring market inflection point has arrived, the industry is now generally believed that bamboo flooring will usher in a brand deepen and popular at the moment.

Two main force flooring business marketing how to achieve win-win

From the current market, the flooring business marketing terminals mainly divided into two kinds of factory outlets and regional distributors. Dealers in product sales terminal part of its sales directly affect the production alder laminated floor of corporate strategic marketing system. Therefore, how to deal with the relationship between the two companies and distributors to achieve a win-win key. Auxiliary dealers essential Business support dealers in the market development, regional advocacy and timely in manpower, resources, etc. to give support. Specific implementation are: First, given a certain amount of the Distribution, such measures are small businesses with more inexperienced cherry laminate flooring enterprises to adopt; Second, advertising support, the two sides reached a cooperation, the company funded or partially funded at the dealer location to advertise . Ad-supported multi-commodity sales have a great role in promoting the key is to consider the advertising investment enterprise output ratio; Third, promotional support, encourage dealers to do promotions, as in the more consumer goods, promotional activities can produce immediate results ; Fourth, staff support, enterprise resident dealer sales personnel to send a special area, specific guidance and help dealers make sales, management and customer service. In this way both parties can do to stabilize the relationship, to help dealers to open the market has underestimated the role. The most critical rational allocation of profit To put it bluntly, head to do business is to make money, so that dealers make money is the basic principle, but do not give profits and allow dealers too strong, too strong dealer will pose a threat to the enterprise. Because a strong dealer beech laminated floor represents a channel strength and regional market operation ability of this dealer once the "renegade" and its disastrous consequences. Enterprises according to dealers the ability to design and market conditions dealer sales and profit estimates. Only through a full understanding of the details, in order to better do the terminal monitor. In the hearts of most consumers, the brand reputation is almost a guarantee, therefore, the floor should be to establish a good corporate mechanism and training system to enhance distributor of the brand strategy planning. Not only is the corporate brand of the road to go, this brand dealers also sell out, make the brand more visibility and get more recognized by consumers. Flooring companies only continue to improve product quality, enhance brand image, cherry laminated floor so that dealers are making money in order to secure partnerships with distributors, thereby achieving the purpose of mutual benefit and the effective management of the terminal.

Services" into the flooring market competition trump

Services for the survival and development of enterprises, with product quality, technical innovation as important significance. Service has become embossed laminate flooring a very important business marketing arts. With the flooring industry matures, the market competition becomes increasingly fierce in today's circumstances, enterprises run by a single product quality competition before turning to competition between services, service companies were no longer foreign affairs, but the product of the second life is a focus of market competition, is the enterprise to win the market, has earned a reputation of an important weapon, is to improve the corporate image and corporate brand development a good way. Today's social progress and development, making the concept of consumer spending from the previous blindness to the current rational consumer spending, in a market economy, the consumer is God, the consumer is the enterprise product approved? "Inspector" therefore establish a good service attitude and service to our customers, to maximize meet the consumer is to improve the corporate oak laminate flooring image, to obtain corporate reputation, an important guarantee to obtain higher profits. Familiar with the flooring industry knows that to be regarded within the industry, "Code of Conduct" the sentence is "three goods, seven installation." Which contains installation services on the importance of enterprise to provide users with high-quality, perfect service, with users communicate more exchange of feelings, more nuanced to meet the specific needs of the user, which is not only beneficial alder laminate flooring for product sales, but also for improving the role of brand awareness, and no advertising, the media can take the place. In today's business world, the product quality is no longer the only means to enhance their competitiveness in today's competitive market economy of the cases, people have begun to learn to use the quality, price and service together select products. For an enterprise product development and marketing to maintain an upward trend, in addition to providing a beech laminate flooring variety of species and wood species, quality wooden floorboards, but also to strengthen user-friendly service. Through service, to win customers reputation, so to maximize the utility of high-quality products, so that consumers feel at ease.

Nature Flooring recurrence social responsibility report, advocate green home

August 2, China Forestry Industry Association held a grand rally in Beijing Forestry Industry joint conference corporate social responsibility report, laminated floor Jilin Forest Industry Co., Ltd., Guangxi Industrial Co., Ltd., producing three Weilin 11 leading corporate social responsibility report released, called on all forestry companies will fulfill their social responsibility into corporate development strategy which. This is the second 2012 Nature floors five pilot enterprises for the first time since the social responsibility report, forest industry enterprises to fulfill their social responsibilities, to promote the industry once again to explore aspects of social play. SFA deputy party secretary, deputy director Zhang Jianlong, Secretary-General of China National Forestry Industry Association, China National Forest Products Industry Association executive president Wang Man, Beijing Forestry University Chancellor Song Weiming, China Consumer Association, Zhang Zhi, director of guidance, lamination flooring attended the meeting. Conference by the Secretary-General of China National Forest Products Industry Association pinnacle chair. Nature Home (China) Co., Ltd., general manager of brand management center tube Lin Liu was invited to attend laminated flooring the meeting and entitled "Green Home USA and China," the speech. He said that the nature of the green as a brand has always been the core value chain through the green, green products, green public service activities, while ensuring the healthy development of enterprises and good benefits, and corporate social responsibility efforts. This release social responsibility report 11 companies, covering the Chinese forest industry and downstream industry chain, particleboard, plywood, flooring, oak floor china doors, decorative paper fields. Beijing Forestry University Chancellor Song Weiming After listening to the report on behalf of the enterprise, said 11 corporate social responsibility report clearly structured, informative, fully reflects the corporate social responsibility in the efforts made; while the substantive content of the report highlights The system disclosed the "promotion of technological innovation," "promote the development of the industry", "establish sustainable industrial chain", "green manufacturing" and other substantive issues. Taken together, these 11 corporate social responsibility report truly reflects its social responsibility performance, is qualified social responsibility report. ZHANG Jian, deputy director of the State Forestry Administration said that the current forestry industrial enterprises play in terms of social responsibility is also part of the initial stage. How in the new era, the new situation to promote China Forestry Zaishangtaijie corporate social responsibility, also require effort, a lot of effort, do it well.oak laminate flooring From four aspects to promote corporate social responsibility to fulfill and play: The Government should introduce incentive measures, improve the incentive and restraint mechanisms, and improving the level of ideas and assumed responsibility; industry associations should be based on characteristics of the industry, through the establishment of propulsion mechanism, setting norms, training consulting and other measures to enhance the industry and practice of corporate social responsibility management level; corporate social responsibility should be integrated into the enterprise development strategy, organizational structure and daily management; society organizations and the general public should further enhance the awareness and participation, and strengthen the enterprise social luxury laminate flooring supervision. China Forestry Industry Association Secretary-General, China Forestry Industry Association alder laminated floor executive president Wang Manchurian expressed hope forestry enterprises fully aware of social responsibility, build brand, and establish the importance of corporate image, to prepare and publish corporate social responsibility report continue to regulate and improve the process of corporate regulations and planning strategy to further improve the comprehensive competitiveness.