The nature quantity and service floor electricity business safeguards the enterprise to with difficulty grasp disappears spends fundamentally

The nature quantity and service floor electricity business safeguards the enterprise to with difficulty grasp disappears spends fundamentally Along with lives at the electricity business to be day by day fiery, the floor electricity business's development also more and more is in the irresistible tendency, but floor electricity cherry laminate floor business the development model also is not very nowadays mature, the thing class, the clothing service and so on asked that the topic is also many, has only under the line upper mounting plate and the line the shop front union causes the choice, the experience, to buy only then truly buys, delivers goods and installs Lian Cheng a entire circle. In the pure electricity business platform shows off various professions brand sales volume time, lives at calmly industry slightly obviously. Double 11 from now on, the day cat flagship shop Lin wood industry, the entire friend family private and so on achievements will be uncommon, but it draws back the list rate dramatic rise the phenomenon to encounter each denounces in word and in writing, its single brand in 30 days draws back list near 7000 numerals to be also flabbergasted the consumer. Some professionals said that to make “raids the excess order form product which the type” buys buys produces, cheats on labor and materials, the low standard generation of labor phenomenon is frequent, the reason that very many planking brands draw back the single phenomenon to be many; first, simply cannot supply promptly; second, the supply floor product and the first edition are widely divergent. Regarding this, Beijing lives at profession association vice-chairman concurrently secretary general cherry lamination floor to indicate that building materials products and so on furniture, floor have its particularity, no matter is on-line or under the line, also perhaps under the line political line unifies, regarding lived at the profession, the nature quantity and the service were detain the consumer trust the basis. The short-term flushes the achievement and so on “the tube to kill, no matter buries” the type marketing, will injure the floor profession enormously the collection build elephant. The floor profession complies with the electronic commerce the tidal current is inevitable, but electronic commerce is only one kind buys in the big-ticket item durable floor product buys the channel to experience raises rises, if electronic commerce when does only reverses the quantity the tool, but neglects the product essence and the entity clothing service flow, then the floor brand touches the net meets the total defeat only. Many just entered the electricity business domain the floor enterprise, to succeed all at once, the choice burns oak flooring the money to make the advertisement the way, in place delivery massive advertisements and so on urban subway, male junction station sign, actually has not had first carefully analyzes in this profession the consumer most needs is anything, although the blind advertisement effective will also be supposed, will bring some to disappear spends the current capacity, but if following has not had the good product and the service, the user experience greatly will reduce, the brand shape unconscious will drop likely in consumer's weight, estimated that will be very also difficult to buy once more buys.

The floor enterprise may sink “the posture” to adapt the populace to make the channel submersion

The floor enterprise may sink “the posture” to adapt the populace to make the channel submersion Along with floor market gradually mature, 12 markets also gradually tend the saturated conditions, many floor enterprises saw 34 market broad market space, but this block “the fat” was walnut flooring also not that good gnaws, how did the floor enterprise implement 34 urban the channels to lay down is also one loudly asks the topic. 34 urban brand localization shift turns off the key 　　The floor profession in “seizes 34 cities” under the atmosphere impetus, goes to the country very many floor enterprises to develop the market the important channel, many floor professionals also in abundance believed that is borrowing “goes to the country” the east wind, the broader rural market will be developed inevitably. But always fights in one place after another take “the high-end” as the goal floor brand enters the low and middle-end market, to be whether appropriate? 　　The opponent will mainly be the worry will tarnish its high-end image regarding a floor brand this act. Moreover, speaks of goes to the country, the price also naturally wants “under” to come, may in the village purchase ability limited situation, a prominent contradiction also be very difficult to solve: The high quality, the high price, the low end's countryside consumer has no way to accept; The low quality, the low price, the floor enterprise's profit has no way to safeguard. Simultaneously the opponent also takes walnut lamination floor on the flowers of the mind massive manpower and resources, achieves part of low and middle-end markets, actually loses in the high-end market superiority status. 　　The floor enterprise may sink “the posture” to adapt the populace 　　But most professionals hold the approval opinion, they thought: Because on the one hand China's floor market is moving toward the popularity, the consumer will also concentrate in the low and middle-end market, the suitable sink posture, marches low and middle-end is a wise move. On the other hand, regarding many floor brands, the formidable brand vivid, many year accumulation technologies is one kind of superiority. 　　Regarding the majority floor enterprises, current was still in the growth period, even if sold has not slid, but the rate of rise already postponed obviously. The floor enterprise in is unable to change the market environment under the premise, can only start from oneself, goes to adapt the present this kind of market development well. Therefore the floor enterprise takes advantage of a situation the necessary product research and development, the team constructs, links and so on customer service sandal laminate flooring completes consummates the promotion work, if can grasp 34 markets the huge growth space, without doubt will let the floor enterprise add color many.

The floor profession develop market demand weakens the channel and the product must grasp tightly Tends

The floor profession develop market demand weakens the channel and the product must grasp tightly Tends to be saturated along with the laminate floor floor 12 markets, this has attacked floor's overall sales volume to a certain extent, also receives the certain extent as the downstream industry's floor profession the influence. In the long run, the floor profession's prospect is still broad, strengthens the work from three aspects, can help the enterprise to reverse the declining tendency as soon as possible, until passed this rough period to welcome a better development safely. The country extrudes the real estate froth through the real estate regulation, the real estate deal postpones, this to was in the real estate downstream the floor industry to have certain negative influence. But the other aspect, we should also see, after “80”, to has stood the year, they to marry get married, does not fall to the housing rigid demand instead rises, in addition “35” in the plan urbanization construction's further advancement, the floor enterprise should set up to the market confidence. In confidence building's foundation, the floor enterprise needs to analyze the market shift tendency earnestly, seeks the new opportunity keenly. For instance the safeguard room brings the opportunity, is worth the floor profession grasping, the earnest excavation well. First is the demand which the indemnificatory housing brings. Under the murky market quotation, our country Government thrust's indemnificatory housing is well worth the precious cake together. The floor enterprise has the necessity makes the pointed adjustment in view of this cake in the production direction and the product research and development. For instance, promotes suits the small family, the low scale floor, promotes take the high performance-to-price ratio, practical as the characteristic floor product. At present, the channel development and the marketing silk surface laminate flooring method innovation has become the floor profession hottest topic, the floor enterprise, if wants to go out the difficult position, also needs to improve in these two aspects. The channel development aspect, the floor enterprise must establish the explicit direction, from own fund strength, the market operation strength, the managed capacity and the market localization's reality embarks, decided that the enterprise in the channel aspect, is by the direct sale shop primarily, allies sells the field primarily. In the conditions are ripe in the situation, the floor enterprise may consider that stepping in electronic commerce, promotes the product which sells in view of the net. At present, the national warehousing type sells the field to display the very great cost saving superiority straight, the floor enterprise might also as well considered that enters and is stationed in this kind of warehousing type to sell the field straight. 　　The marketing method aspect, the enterprise should innovate, maintain highly effective unceasingly. Take the plot marketing as the example, should establish the highly effective feasible mechanism, urges various terminals shop dealer momentarily maintains to the wealthy and powerful family estate attention, with the real estate intermediary, the family installs the company, the family positively installs in the designer, the plot the housing owner contact and the cooperation, enlarges beech flooring the product in the plot propaganda promotion, promotes the plot service. 　　 A brand must win the market, mainly has the following three ways: First, strengthens the product quality; Second, increases the product the added value, for instance cultural connotation, individuality style, post-sale service; Third, increases the propaganda promotion, the promotion brand in the media frontage exposure rate. Among them, the quality question present is serious in our country floor profession. 　　Has the profession loyalty and the social responsibilities enterprise, should insist the good faith management. Even if in profession murky immediately, the enterprise cannot reduce the product quality the way to save the cost, gains the improper benefit. Only then insists the good faith, the enterprise can win the market for a long time. 　　Withers, the profession competition in the market is increasingly intense, the consumer returns under the rational background, the floor enterprise should also by be transparently, the rationalize modes of business maple flooring operation make the response, by the sincere manner and the specialized service, wins consumer's respect and the approval, this is precisely the floor enterprise and even the entire floor profession goes out the trough the most major premise.

Flooring industry "dead" although difficult but not "dead end"

Last week of August, we are waiting for a "China Top Ten Brands floor" selection results of freshly baked, it is also waiting for the "Golden September and Silver October," the beech laminate flooring dawn turned on, but the major flooring companies do not seem optimistic ahead of warm-up . On this basis, the entire flooring industry is still the talk of the "third kind": markets, channels and products. Some boasted flooring industry has come to "dead end", but to look at the current situation was "poor" and not have to "dead end", was the missing gaps in the market still exist, and also requires companies to use their own strength to fill. For example, high-end brands can be fine grasp villa consumer market, the expansion of the pilot property tax for corporate development brings another trendy. In order to standardize enterprise behavior, the state authorities will flooring products production license system, raise barriers to entry, and in accordance with national industrial policies to increase the proportion of exports, taking stores, building materials supermarkets,cherry laminate flooring exhibition economy and network marketing a variety of ways, to seize the domestic and international markets. Regional corporate reseller channel is the floor for the national essential core of nets, not to force dealers to directly determine the flooring company's market share, but dealers in the end is the flooring business, "heart disease" or "heartstrings" , to see how the flooring business for effective logistics between dealers. Small and medium enterprises in the early floor requires a lot of dealer support, in the most initial start-up stage, they are often associated with the founder being the boss has a special "conquer the world" of the complex, to be developed in the company, the market will also be closely linked, how they make the appropriate adjustments to the boss's flooring display rack dilemma actually place. September has been to, regardless of the annual "golden nine silver ten" is the gold or stone, the entire laminated wood flooring industry the pace of development will not stop, even though even the "dead" hard, and will never go "dead end", the market on the floor of demand will continue, the most important thing is to see how companies grasp.
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North American Maple shiny surface soft golden years New listing classic oak

Today, living in reinforced concrete city growing desire among the people close to nature, respect for nature, rustic lifestyle, so the style of decoration have become increasingly integrated into the elements of nature, to the people to create a natural, warm home environment. Today to introduce this floor is the North American Maple floor of the new year, it is set simple, luxury laminate flooring elegant, retro romantic in-one - North American Maple flooring. North American Maple Golden Oak flooring has a natural ancient trees and deep lines, goes for every one is unique. Deep sink with edge technology, together with the golden ratio size, make the flooring display rack floor more three-dimensional beauty. True and natural three-dimensional real wood carving, handmade scratches fusion technology, so that the floor surface texture richer, beautiful, antique wood flooring highlights the heavy hand with the beauty of simplicity. North American Maple Golden ancient oak flooring, as its name suggests, like the golden years of erosion maple laminate flooring after settling down rustic, elegant and retro temperament. Deep and shallow texture, natural three-dimensional effects are hand-scratched so this floor is full of natural flavor. A molding surface of the maple laminated floor wood corners and more holistic, natural, and presents us return to the pursuit of individual style temperament.

Dry season with everyone understand floor shrinkage coefficient and crannies

Solid wood flooring produced in the course of the gap is mainly due to a dry environment , timber produce shrinkage caused by the size of the gap between the floor and the floor of the timber shrinkage coefficient , floor moisture content , the use of environmental equilibrium moisture content and flooring width closely related. Solid wood flooring in the national standard (GB/T15036-2001) specified moisture content of hand scraped laminate flooring from 7% to the local equilibrium moisture content , that factory production floor moisture content that they meet the above requirements , that the product moisture content is qualified, If we do not consider other factors , there may also be a problem. In order to reduce and eliminate the floor in the installation and use of the existing problems , the state issued a " wooden floor coverings , acceptance and use of norms GB/T20238-2006", Standard on September 15, 2006 the formal implementation . The standard process of drafting a large collection of floors complaints related information , in the fully listen to opinions from all flooring display rack sides developed on the basis of the relevant provisions , taking into account the various aspects ( products, production and distribution businesses and consumers ) interests. Specified in the standard for consumer use environment relative humidity is 40% to 80%. Proper use of the warranty period under the conditions of solid wood flooring gap should be less than or equal to 2mm. Based on the above arguments we explore the width of solid wood flooring , floor shrinkage and shrinkage coefficient resulting from the relationship between the gap . Wood shrinkage coefficient reflects the solid wood flooring moisture content changes in dimensional stability of the important indicators . Wood shrinkage coefficient timber cutting in a different direction with the obvious differences. Strings cut wood shrinkage coefficient greater than pine laminate flooring sawn timber. Changes in moisture content under the same circumstances , the maximum chord cut Shrinkage , if a string is cut and sawn timber mounted adjacent the floor of timber , there may be gaps is not exceeded , when the two standard cut wood floor adjacent strings installation is very likely the gap exceeded. In fact, the two standard chord cut wood flooring is installed adjacent to frequently encountered , then the floor is dry shrinkage gap between the floor . So we put the focus on strings cut wood floor drying shrinkage is greater than 2mm on . Flooring manufacturers in the purchase of flooring blanks , should first understand the expansion and shrinkage sandal laminate flooring of wood properties. Some of them in the book can be found in the associated . Such as commonly used in wood properties in the " Wood Science " basically can be found in our wood shrinkage coefficient based on calculation and prediction floor shrinkage situation in the relevant areas . The vast majority of imported timber can also be found in the relevant books . It should be noted that more accurate data of domestic materials and imported materials because of different origin , the same species of wood differences teach large , recommendations or re- measured data will be more reliable. The greater the shrinkage coefficient of wood , with the moisture content , the greater the deformation . Under the same conditions , the greater the deformation of the wider the floor . Northern China summer ( rainy season ) and winter heating period , floor moisture content range is approximately 5%. Within this context , if the floor has a width of 125mm, flooring wood shrinkage coefficient is 0.33 , pine laminated floor the floor drying shrinkage will be more than 2mm. Elected to use wood shrinkage coefficient greater than 0.45 , the width of 92mm floor dry shrinkage can exceed 2mm. The above analysis is to provide solid wood flooring production and distribution units to send a message , the special climatic conditions in the north , the floor of the excessive shrinkage cracks , floor width of 125mm, cut timber flooring chord shrinkage coefficient of 0.39 , when the winter heating users of the indoor environment temperature 20 ℃, the indoor humidity is 40% , Table 1, we have : the floor of the equilibrium moisture content of 8% . The aqueous floor installation rate of 13 % to 8% moisture content variation of 5%. Shrinkage coefficient according to the floor and the floor of the width of the look-up table 2 , the floor of the drying shrinkage of 2.44mm, in accordance with GB/T20238-2006 requirements, floor than 2mm gap should be repaired. As can be seen from this example , the product is qualified, consumer use of the environment also meet the requirements, the floor of the gap than the standard requirements. The original question is unreasonable or selection of the width of the floor caused by excessive . Also the above conditions , the width of the floor remains unchanged 125mm , if a user's ambient humidity to 55 % at this time , a humidifier can be , flooring equilibrium moisture content of 11% , the moisture content rate of the floor of gloss laminate flooring the installation 13% down to 11% moisture content variation of 2% floor , the floor of the drying shrinkage of 0.98mm, meet GB/T20238-2006 requirements. According to " wooden floor coverings , acceptance and use of norms GB/T20238-2006", consumers use environment relative humidity of 40 % to 80% . It gives the consumers to use environment relative humidity of 40% bottom line , this time environmental characteristics meet the standards. Such conditions are normal use , during the warranty period if the floor of the gap exceeded, warranty conditions , the relevant party shall assume warranty obligations. According to the requirements of the northern winter heating , the room temperature should reach about 20 ℃ , Table 1, the air relative humidity is 40% and the indoor temperature is 20 ℃, the floor of the equilibrium moisture content of 8% , indicating that the moisture content of the northern floor heating period the bottom line is about wood laminate flooring 8%. Moisture content should be capped at the northern region for the local equilibrium moisture content , according to the actual northern summer ( June to September is the rainy season ) flooring equilibrium moisture content of 12% to 13 % or so. Year, the northern regions floor moisture content changes ( max - min ) is about 5 %, if the user is too dry winter humidity ( relative humidity of the indoor air of 30 % or less ) , a year in which floor moisture content range may will be greater. The moisture content changes every year, alternating . So, every winter produce relatively large gap . User environment exceedance aside , the normal range of variation floor moisture content of 5% or so. So we need to look at the floor when the moisture content of 5% reduction of drying shrinkage is more than 2mm. When we install the floor might floor moisture content is not in the region's largest state, but should be based on the actual moisture content of the floor with the regional equilibrium moisture content reasonably determine reserve gap ( issues related to the topics discussed in the future ) , to ensure that wettest season floor is not drum kits, floor strips should not be a gap between , when the moisture content of the floor was still at teak laminate flooring the maximum state. Therefore, we should put the maximum moisture content of the region as a basis to consider

Flooring complementary color selection and decoration style

In recent years , home improvement, wood flooring choice more and more people . But with the kind of rich color flooring , flooring and home -style mix of colors , a lot of consumers successfully walnut laminate flooring stumped friends . In the end what color wood floor with your home style most appropriate it , today show you some tips wooden floor colors . The main color of wood flooring selection criteria for the entire family to match the decor and ideas . For example minimalist style of decoration , you should choose light colored wood floors, make your home fresh and elegant style ; classical style decoration style , you should choose dark colors or antique wood flooring wood floor series , so as to ensure that your home style rustic elegant , antique. Secondly , we must pay attention to wood floors and furniture of the match. Ground color to set off the colors and furniture to calm soft tone, because the ground is a permanent decoration decoration . Under normal circumstances , home wood floor will not be changed frequently , so to wenge laminate flooring choose a more neutral color. From the tone , said light-colored furniture with shades of color can be any combination of wood flooring , but the dark furniture and dark wood floors mix will have to be careful to avoid the whole room is too dark and have a depressing feeling. Bedroom lighting conditions also limit the wooden floor colors range of options. Well-lit room selectable large range of shades available ; while the lower floors , inadequate lighting of the room will have to be selected higher brightness , color, suitable for wooden floors, as far as possible avoid the use of darker wood floors. Choose wood flooring color housing area to pay attention to size . Wooden floor colors will affect the person's visual effects for the expansion of warm colors, cool colors for the contraction of colors. Therefore, the area you want to select a small room on the ground floor cool dark tones or concise wooden floor , gives rise to the feeling of space to expand . diy laminate flooring A large area of the room is relatively large range of options , but the choice of colors , larger room should try not to choose a small texture or ruled effect flooring. Different wood floors give people the feeling is not the same , and in the hearts of particular emotional response , if the various wood colors "temperament" understanding , so that the final result will meet their expectations. Decorated with mahogany floors, to get a warm feeling of tranquility , crimson wood flooring can bring out the luxurious , solemn atmosphere, white maple flooring prominent elegant, practical style, beech flooring bright comfortable room , birch wood flooring can make small the room looks clean, not crowded , looked solemn and noble walnut floors , oak floors look apple wood laminate flooring freely , uninhibited, return to nature . Choose wood flooring Yemen knowledge, with the decoration style just understand how the above four points can be home-style with wooden floors with vividly.

Decoration season flooring buy flooring more eye problems

With the arrival of autumn, but also ushered in a new round of renovation season, but many of the problems attendant also allow consumers tired heart. All kinds on the market today, the price varying wood flooring products and brands to remind consumers to buy the floor, to be more eye, to avoid falling Rosewood laminate flooring into the trap of unscrupulous businessmen. One problem: color disputes nothing Color is optional wood flooring during installation of the most common problems, solid wood flooring and more complaints there are two: one is the product of the actual use of materials and products introduced in the raw material discrepancies; another is solid wood flooring serious problem of chromatic aberration . Therefore, very often the same as long as the floor model, color disputes often nothing. Consumers should keep in mind when choosing not only models, but also remember that batch, if there is problem of chromatic aberration, the consumer the right to complain businesses request a replacement. Insiders also pointed out that "the floor a few disputes arising due to chromatic aberration, solid wood flooring in the purchase, if the floor surface and the surrounding wood knots out, it means that this is not a superior product wood flooring made of wood, try not to choose Such wood flooring options to avoid color issues. " Second problem: the lowest rates plus malicious loss Earlier consumers in the market to buy a building materials wood flooring, sales staff said that because of diy laminated floor the insufficient number of businessmen purchased the specified minimum size, in addition to her own installation costs, but also specifically picking additional $ 100 fee. It is understood that most of the domestic building materials have free installation, free measurement of additional services. In addition, paving loss also consumers can often happen. Some unscrupulous businessmen malicious loss, consumers are easily misled. Therefore, the business sector to remind consumers, wood flooring actual pavement area and the area marked on the packaging will differ. Consumers often believe that their own money to buy the wood floor is the actual pavement area, this wood flooring manufacturers do not buy it. When consumers buy wood flooring, be sure to let businesses in the sales contract or purchase indicated on the certificate: Wood floor space is the product area or the actual pavement area, it is best to allow businesses in the sales contract or deposit receipt indicated on product apple wood laminated floor standards of measurement and calculation methods. Question three: "red oak" alleged "cottage" There are many brands on the market of small businesses selling counterfeit and shoddy red oak are present behavior. In addition, the name of many rare and valuable wood flooring wood germplasm widespread acts of false propaganda, can be said to "cottage prevailed", consumers should pay special attention. Some businesses very much, posing with a poor grade wood flooring strengthen the board, posing a high imitation wood rare wood species lines, a hundred times higher than the cost price to sell to consumers. There is also showing a problem, there are some "do not buy only expensive for the" consumers, blind esteem caused by the so-called high-end buying behavior lead to market unhealthy "cottage prevailed." Therefore, just choose right, do not choose expensive is benevolent. Consumers buy, do not focus only on the wood floor wood floor appearance while ignoring the quality of natural wood laminate flooring its essence, buy wood flooring must choose the products meet the national environmental standards, it will not be up to some quality problems disrupt home life.

Optional floor farewell need to strengthen drug safety awareness flooring invasion

In recent years, health and environmental protection more and more people's attention, from Sudan, leather, milk, cooking oil to the carcinogenic cosmetics, all the natural wood laminated floor time not endangering people's health. Just as people were thinking about what will be the next one, we can eat, what, when, "poison floor" event is undoubtedly equivalent to a heavy bomb, once again to the market and consumers, sounded the alarm. Faced with an endless stream of product safety and "poisonous" stimulus, the consumers, "green" also have a deeper understanding of the word, in a crisis of confidence for manufacturers but also reveal a great desire for high-environmentally friendly products. When fitting into the "design" of the times, the various styles of decorative material begins to emerge, people start from the initial one-sided pursuit of cheap, turning to the pursuit of "beauty", as the decoration of the main material, the flooring industry the same way. In fact, all of the popular concept will eventually become the past, as reincarnation, only quality in order to matte gloss laminate flooring eternity! On the floor, the decorative features of the aesthetic requirements must be met, but really comes to the vital interests of the consumer, but it must be safe and environmentally friendly product quality attributes. This is to our health and the whole lives! Because no one wants to see our hard work to create a better home, no long let warped flooring damaged embellishment; but no one is willing to live in a home filled with formaldehyde, fear in the face of formaldehyde matte gloss laminated floor that may lead to the risk of various diseases.

Ten Brand Santa floor landing Hanzhong CEO signings detonated sales miracle

June 28, China's top ten brand flooring, Asia's top 500 brands - Santa floors in a high-profile stance strong settled Hanzhong. In the resounding roar of cannons,walnut laminate flooring Santa flooring Hanzhong dress shop opened, the company leaders went to the site for the store opening ceremony and conduct president signings. To celebrate the opening, the company headquarters to give a lot of incentives, from 28 to 30 May in a three-day opening event, to the vast number of consumers Hanzhong huge surprise. Opening day, the store showing a red and blue of the ocean. Door arch stands, a Rosewood laminate flooring number of huge red balloon fluttering in the wind, the more eye-catching gifts Duitou, live a joyous. Santa flooring in accordance with standards for the construction of the new SI blue door is novel bright, making the storefront stores in many unique, attracted numerous passers-by stop. The main wenge laminate flooring colors of blue reflects the Santa young full sense of fashion and technology brands tonality. Posted throughout the store plus large blue poster to store creates a cool atmosphere of fun, and in stark contrast to the scorching sun outside. First settled in Hanzhong, Santa flooring brings the biggest benefit efforts. During the opening, the annual low, even as low as 50% off the product. More manners both hands, mug, mops, shoe racks and other gifts, everything, that is to buy Jisong. The opening should be the most interesting case teak laminated floor of Santa flooring CEO of Premier Zhu went to the site for consumers to order a book-signing event organized. Customer site before 10 $ 1,000 cash gift, so signings before the start of the signature Zhuzong sale board waiting customers lined up in long queues. The whole event a warm atmosphere, shopping guide and Santa headquarters staff are actively working to start a consulting and actively answer your questions, make a detailed presentation of the product. An array of products, reasonable low price, sincere enthusiasm shopping guide, professional and thoughtful service make customers come to buy during the opening praise at home. Opening day on-site signing scene in full swing, just a few hours signing has reached more than diy laminate flooring 5,000 square meters, Hanzhong stores won a huge opener. Hanzhong Store first stop victory, businesses in the activities carried out sufficiently early on the campaign trail, in the company with the help of formation and training of their sales team. Santa was founded twenty-five years, is in their prime, but at this time to join Santa, Hanzhong dealer is also unique for meaning. Just held the twenty-fifth anniversary birthday celebration of Santa, set sail once again preparing for the official launch big home strategy, and proposed a new "fashion" brand concept. Hanzhong young fashion store decor and apple wood laminate flooring the "fashion" with the notion, in Santa future path of development, also need more and better dealer friends who work together to build for Santa "fashion" The benchmark companies. Youthful vigor, youth infinite Santa will be able to continue to write out more success.

Red Tan Xiang will buy large factory floor detonated summer buying frenzy

June 30 at noon, red sandalwood Xiang sandal laminated floor floor "visiting Nanxun Millennium town, looting the factory floor 0 Lee" large-scale buy activities in Suzhou headquarters officially opened. The event, though only for a special buy Jiangsu activities, but gain an unexpected surprise effect. On the day, red sandalwood Xiang floor only for the majority of the group provides a variety of special low 1000 products, each made up of those who have provided many fine gifts and raffle opportunities. The atmosphere is very warm, and the scene is very hot. Activities were checked out five hundred orders, the total floor area of ​​over 20,000 teak laminate flooring square meters. 12:30 More than 1,000 consumers have moved into the venue. In the process of waiting in line, on-site staff and some consumers chatted a few words, to understand the feelings of their participation in this event. Most consumers said that more likely to trust the red sandalwood Xiang flooring brand reputation, product quality and post services. Also said that the activities of preferential indeed relatively large, high glossy laminate flooring and "seeing is believing" factory experience is also attracted by the important reasons. Buy a key link in the factory - shop visit, consumers witnessed the red sandalwood Xiang flooring made from raw materials to finished the whole process, and personally verify the red sandalwood Xiang has international advanced production lines. After entering the workshop is more a lady said, "in such a gathering of paint production line plant actually smell the smell." Such an evaluation is undoubtedly the product environmental quality red sandalwood Xiang greatest accolade. Flooring products snapped area, more than 30 professional shopping guide dressed in uniforms of the officers detailed to explain patiently for consumers,gloss laminate flooring many consumers in the process once again deepened the red sandalwood Xiang comprehensive understanding of brands and products. As part of the draw on the careful arrangement, the host has just announced sweepstakes countdown, consumers are flocking to the cashier about waiting in a long queue, have competing payment made up. Consumers make up the scene waiting for more, so that staff could be overwhelmed, 8 cashier have been around over. Pre-arranged security personnel rushed to the scene to divert traffic and maintain security and order. Made up after the lucky draw is to let the scene climaxes. Many people have received a wide range of fantastic prizes. wood laminate flooring china But not able to get the award receive a free college friends are to prepare exquisite red sandalwood Xiang encouragement awards, so that all consumers enjoy the high quality products and Special Price after are able rewarding experience. For nearly three hours of buying activity, the unified arrangement of all group members together touring the national AAAA level scenic spots, the Millennium Ancient Town. Value buy and comfortable travel closer integration, the whole process of wholehearted buy tourist services, so many of the group linger. Event so that more consumers approached the red sandalwood Xiang, direct contact with the plant, red sandalwood Xiang saw the entire production process of products, the value of testimony red sandalwood Xiang collection of product quality, feel the red sandalwood Xiang excellent corporate culture , wood laminate flooring has made the unanimous approval of all consumers, enhancing the red sandalwood Xiang brand in the market reputation and influence.

Floor network marketing indispensable "five to"

Can effectively find new sales channels are most concerned about flooring company, overwhelming the network events today, if you have not the slightest thing it shows on the network behind you, as opposed to flooring companies as well. Most of the flooring companies had already entered the ranks of internet marketing, but can achieve significant results are not many, so luxury laminated floor the network marketing must have to plan. In fact, just a simple website building foundation, we can not be used as the infrastructure is already operational standards must prepare comprehensive. There is no doubt we must first locate our site master marketing is and what are the competitors themselves and what their biggest difference is that only an understanding of these basic questions, you can from their products and competitors separation out, or you can not replace the first-person. By design a corporate pine laminated floor positioning and competitors differentiated website that allows users to more easily understand the business through the Internet (there are websites positioning is not clear, however, can not distinguish as brand awareness or product sales); Many companies are subject to a limited budget, Only when prices do site while ignoring the necessary quality, such as website design crudely, the server is also very unstable. The end result maple laminated floor is the cost of website promotion cost a lot, but did not produce positive effects of network marketing returns. We should not spend money to promote the game as is, network marketing is a keyword auction ads does not mean, in fact, a lot of money to buy traffic and keywords through the promotion of network marketing companies often do not have the effect, because it lacks its own conditions, such sites do not specificity (comparable), there is no interactive tools, keyword is not clear, plagiarism and copying someone else's post, few outside the chain, the chain is not enough for various reasons; many companies will outsource all corporate Web site, do walk away treasurer; Although companies have dedicated team but poor performance. These can lead to poor network marketing. Save money Keywords: Although hand scraped laminate flooring less than a single core words long tail keyword traffic, but conversion rates are much higher than the core words, put in long tail words with multiple ways to enhance the overall business advisory capacity; unique experience of promotion criteria: importance Baidu , Google can, proper attention Sogou, Soso and 360 searches. Many small and medium enterprises the floor of the Internet site's appearance and sense of vision are often determined by the boss, but in many cases not directly affect the quality of the interface site trust reasons, but not detailed site information, the customer can not be from your website to get the content they need to find a substance was unable to find contact information and consultation tool. Of course, do not deny that a website will not get fashion style favored by users, but relatively a beautiful and stylish website if no reasonable guide users to buy the product system, then re beautiful sites are just a showpiece only, customers appreciate just interface rather than to be with you next orders. In addition to focus on the image, the marketing function should be to promote the sale of flooring floor display rack products, but also focus on user experience, navigation clear, reasonable structure, while search engine is faster and more a collection of sites. Business is war, but the network marketing is a not a battle, with the internet marketing low-cost, low-risk, high-efficiency, overcome the traditional industry leader, became the first is relatively easy, you do not want to go beyond the opposite competitors is a difficult . A successful general often make their own opportunities to adapt to the environment, the internet is so advanced, we can not fail to grasp this opportunity, we want is order rather than display, pine laminate flooring even then the United States website, no orders but in vain. Network marketing operations around the core business floor building, highlighting the site's marketing functions and interactive features, marketing and sales are starting to increase conversion rate target high customer site construction. A good business management strategy in order to push higher. Internet marketing through online orders, to achieve the transaction process electronically. The network marketing support line of traditional marketing, traditional marketing as a supplement line; branding of course, a very important, is the company's brand awareness is an important means to help brand sandal laminate flooringthe greater the greater the sales.

Creative home flooring company to introduce new products should also take personalized

Flooring industry more mature, laminated wood flooring competition is more intense, the eyes of consumers is getting higher and higher, flooring companies want to simply rely on selling floor product is already enough to cause concerns of consumers, in the pursuit of individuality, stylish urban era, flooring enterprises should follow the mainstream, will be interesting to add creative elements into the floor, to better meet the needs of consumers. According to related statistics show that the country 34 capital cities, 393 prefecture-level cities, nearly 3,000 county-level cities, creative household's annual spending power of up to 2000 to 300,000,000,000 yuan. Meanwhile, in Guangzhou, Shenzhen, Shanghai, Zhengzhou and other more than 200 cities, 81% of respondents household products first consideration is its user-friendly design, 85.7% All of the above products are lazy convenient and practical interest. The survey also showed floor display rack that 96.4 percent of respondents were willing to accept creative home than ordinary household products like higher prices. The consumer's point of view from the floor on the market mainstream consumer body has gradually shifted to 80 and 90, in addition to their concerns flooring product functionality, comfort, it will also put more energy in the pursuit of fashion, personality so many flooring brands began busily "personality and show themselves" and other elements extracted. Single style flooring has become increasingly difficult to meet the needs of the modern home space. Such consumer groups refused to dull monotone, eager to design flexibility, and overall personality and clever fusion of space even more fascinated luxury laminate flooring young. Meanwhile, with the continuous improvement of people's living standards, consumers in the purchase of flooring market factors taken into account when the floor is not just limited to the price and quality, but also give more consideration to brand brings added value. Flooring is not just for daily use, it is a human quality of life, heritage connotation reflected. Simply "selling products" outdated, artistic individuality element will become an important selling point for product sales. Creative flooring industry with domestic consumption levels are increasing levels while upgrading. It is a unique design into people, adding the fun of life. maple laminate flooringCreativity is reflected in the design of the main floor has the following characteristics: a lot of creative design element, contains art and taste which is mainly manifested in the flooring pattern design of the above; because of the design and production of high cost, so the price is higher. After a clever design and ideas, will consumers living environment and high quality requirements into flooring products, the resulting market prospects are very broad.

Floor main force enterprises to seize the consumer's heart is necessary to intercept after 8090

The floor in the domestic marketing, the major flooring companies seemingly straining out all the stops, conceptual floor, marketing style endless, but rarely beech laminate flooring see the real flooring products are becoming the main force in 8090 after spending home industry accepted favorite. With home just need era, as the cause of the marriage hall towards 8090, the trend in home decoration, 8090, after more and more obvious role in promoting. At present, many companies have realized the floor 8090 The existence of this huge cake, but in the production cherry laminate flooring of promotional products with no apparent play on this banner 8090, after 8090 the rapid rise of social spending has become the main force, flooring companies should actively adjust the strategic plan developed in style, branding, marketing and promotion of the heart after the conquest of 8090. Product development, "thinks", "8090" is a fashion personality generation. The pursuit of fashion and personality, sense of self is that they focus on the main features, flooring companies in product development floor display rack and design of this era should follow their "feel" the floor to add some personality factors, most vividly the performance of a maverick attitude; followed by European and American fashion elements emphasis added after 8090 generally prefer go with the flow generation, follow fashion, fresh, cutting edge is their mainstream consumer. Brand value to give force, alder laminated floor "dare to spend tomorrow's money round today's Dream" is a post-8090 generation of consumer attitudes, everywhere credit cards can be reflected. Because their consumption is the core of the pursuit of "value," The value here is not the older generation called "cost-effective", but relative to a psychological satisfaction, is like the same dish placed at the roadside stalls The difference with the restaurant. Today, the network has become a "post-8090" an indispensable part of life for the network is particularly concerned about the hot events, online shopping is their main way to shop. Therefore, in order to promote the brand flooring companies to promote new networks must increase investment in this marketing channel. Both for their own websites, but beech laminated floor also optimize the interaction with consumers experience the web, web promotion can focus on the forum, Baidu search engine, microblogging and other top. Through the network to enhance the visibility of the floor, to develop young consumer groups is a great practical way.

Flooring products stronger marketing strategy execution

Each product is an important season a flooring company, a flooring product launches just flooring business development is also a test of the secondary market, the brand effect flooring oak floor china business. In the new market season, flooring companies should also launch a strong battle plan. Marketing planning strategy is flooring company marketing departments according to the strategic plan, the comprehensive consideration of external and internal resources, the city will hoe status and other factors, based on the identified target market, selecting the appropriate marketing mix strategies and their effective implementation and control process. Clearly, corporate marketing, strategic planning is not a slogan, the real strategic marketing plan to have the following characteristics: digital, can be controlled, enforceable, alder laminate flooring clear objectives, strategies clear. If it wants to develop such a marketing strategy, requires flooring company with a clear insight into the market. New product marketing planning with particular emphasis on environmental and internal market withdrawal of matching resources, focusing on the rationality of input and output, focusing on the achievement of milestones, focusing on marketing investment stage shortened period of time, focusing on marketing, risk assessment, focusing on marketing plans and so on. Only in this way, companies will develop a scientifically valid executable marketing strategy, strategic planning will make the book into a digital number on the financial statements. Implementation of marketing strategy requires a chain of marketing management system, this system is the core oak laminate floor of management by objectives and KPI targets. Digital and strategic objectives through layers of decomposition to every sector and individuals, and the completion of the major tasks of the target sales process requires market distribution rate, reimbursement rates, accounts receivable, market share, complete terminal and many other indicators of achievement, based on only the details for each marketing strict management to be able to achieve the overall objective of the final sales. "Doing fine marketing" is built floor enterprise marketing management system criterion. As production workers miss any small screws, like marketing management system construction and operation should also be taken seriously, especially new product marketing planning process, will encounter many unforeseen problems and obstacles, if we can not do fine, there may be a small event rout. There was a new listed oak laminate flooring company's launch was a failure to dispel confidence and new companies were listed on the price list of the decimal point dragged into a lawsuit. The most important is the integration of resources to various resources together to play a role in this effect alone than run a variety of resources to play a larger role. Therefore, we can not think so, integration of resources is effectively enlarge the effectiveness of resources, the purpose of integration is to amplify. Integration of resources is a painful and complicated process that requires flooring companies to establish a set of mechanisms for the effective operation of processes and mechanisms to ensure that the information in the entire process flow when being able to effectively use, thereby reducing waste and improve efficiency. Flooring flooring products marketing executive power line is often reflected in the market, in the face of oak laminated floor complex marketing environment, require that each execution of marketing planning staff to quickly put in place, there must be proper implementation of the concept, to learn to do quick strategic adjustments. This is a rather technical question. Flooring product marketing executive like football, although before the game has developed a clear strategy and tactical play, but in the field, the players in addition to firmly implement the coach's strategic and tactical play, but also can have a flexible execution concept, in order to floor display rack make adjustments according to the court at any time.

Policy development effort to support the flooring industry much "grace"

Last year, the entire home market is the so-called frozen period, while the first half of this year, a series of national support policies were introduced, china laminate floor so that the entire domestic industry saw a new dawn, the flooring industry is also suffering from the rain, but the flooring companies need reasonable use to break the ice situation. Four standards promulgated to establish industry standards Relevant departments of the Joint Industry Association this year launched a "residential interior decoration construction quality acceptance", "family home decoration quality acceptance criteria 2013", "home industry business service norms" and "bedroom layout design guidance norms" four standards. Acceptance links for developing standards and rules,china laminated floor from the details of the set, comprehensive specification noted above, the residential building must individually for acceptance Whether it is "poison the floor event," furniture excessive formaldehyde emission problems, or of substandard quality children's furniture, decoration company decoration costs far higher than the budget range, etc., related to renovation problems emerge, seriously affect the consumers of home building materials and environmental protection, energy saving health requirements. The introduction of these four norms that floor display rack gradually build up the industry norm, which is also conducive to legitimate competition within the flooring industry. The advance of urbanization flooring industry award, "grace", 2013's home building embossed laminate flooring industry, after all, is inseparable from national policies. Country to promote urbanization, improving the people's material and cultural life, at the same time to promote the construction of urban infrastructure, urban rail, municipal utilities. As a result, many experts believe that the real estate, cement, new building materials, machinery, equipment and mass consumer goods would become the new urbanization process in the five industries benefit. Floor as an important part of home building materials naturally grace plus body. Many enterprises are facing the floor market saturation conditions, in this case, the channel sink flooring industry has become the first choice, he moved to tier cities embossed laminated floor can at least let tense atmosphere began an effort to cool the market, to the major flooring companies to breathe opportunities, coupled with the state implemented gradually advancing urbanization is making the floor more inspiring enterprise, can seize this opportunity, to see their own brand and marketing strategy of the parties.

Flooring distributor partner standard to measure

Quickly occupied the market, bigger and stronger on the floor without the help of dealers, there are many dealers and flooring companies in the business process laminated floor discord, and ultimately Laoyanfenfei. Dealer or jobs or live on their own, resulting in the flooring industry, big brands, mom and pop more. Good business must be equipped by a strong dealer team, corporate efforts to support the dealer will directly affect auto sales. Enterprise hardware measures Flooring dealers need to examine the strength of manufacturers, including manufacturers of business license, the product of the certificates, branding investment, factory floor space, the number of grades and other production equipment. It is entered manufacturers visible things, of course, there are fake, so to ensure the authenticity of the hardware is the first one. Tip: You can look at the company introduced products, the frequency, and if such product or logo filled with the plant, it can be assured of. Flooring dealer to determine their own circumstances (including own production doors market positioning, product features, channel characteristics, etc.) adapted to target investment group. Flooring business investment dealers should laminated flooring recognize that not only the rich can own floor since the agency, and to require these dealers have sufficient capacity and operation of the market means. Brand image is the product in the public mind the weight and value. Customers buy longer a simple product, but a mix of product value and brand value-added complex. Meanwhile, the customer is now optional product very much, so you have to join the brand is a brand asset accumulation is very important, which is also affected customers choose products of the main factors. If a product is not the accumulation of brand equity, then the franchisee effort that is equal to the accumulation of brand equity of the enterprise, and you with it lamination flooring would be tantamount to "start from scratch." Conversely, if the overall flooring companies have a brand asset accumulation, you can enjoy it the first few years of hard work in exchange for results. The most important is the need to pay attention to the co-management concept, which is overlooked by a lot of dealers, resulting in post-cooperation with manufacturers in numerous conflicts. You know, the concept of conflict is not easy to reconcile, will directly lead to behavioral conflicts. In fact, dealers china laminate flooring and manufacturers and consumption is a confrontation between the cooperation between the two biggest costs. In this case, it is easy to make our products become the struggle of the "victim." Predictably, once made a pot of regional markets, "cooked rice" and want to re-start the market can be described as difficult. Based on this, the dealer must understand clearly doors manufacturer's marketing concept, the ability to tune with their own floor display rack marketing ideas, or long-term cooperation will be difficult.

Consumers era who decided the fate of the flooring company

With previous years, the rapid expansion of the flooring industry is different is that in recent years, the industry has begun to return to plain, flooring companies increasingly focus on steady business style, sandal laminated floor more to consumer demand as a business development requirements. Today's flooring market has entered a product overcapacity, oversupply era. Enterprise era is ending, and consumers era has begun. Now consumers decide enterprise value, rather than by the enterprises themselves to decide. For the flooring business, its needs valued customers. When the rapid high glossy laminate flooring expansion of production capacity of the market malaise encountered when Chinese flooring industry is a step by step slide into an unprecedented confusion among the industry. Enterprises to achieve growth, there must be as, rather than simply determined and shouting slogans. Over the past ten years, many flooring companies consider themselves operating level is high, but in my opinion this is because the market for these years is totally growing market. And now, we face the biggest change is the market is no longer growing, will remain basically stable state. In this context, what we can do, choose what is right, it is very important. When changes in the industry, and only offer low prices, high quality products possible business development opportunities. Therefore, companies need to focus on product strength floor to build action: wood laminate flooring quality win; know how to produce a proper manner; make products have become necessary; for consumers to save every penny. In the consumer satisfaction while corporate earnings, which is a commonplace view, but it is the basic measure of business success criteria. In addition, companies must learn to inspire employees. Napoleon's defeat at Waterloo when he concluded: "I have not been gloss laminate flooring together and front-line soldiers of the soup." An enterprise real resources, is the front-line employees. Why is it important front-line employees? Because they are really bring competitive members, they decided to enterprise cost, quality, and efficiency. I like when companies do president joked president is "always to be laid off people." CEO neither contribution costs, nor contribute to the quality and effectiveness of the direction and future president contributions. But when we have today is difficult to predict the direction and future farther, we must solve the recent problems, we actually need to rely on the frontline staff. So that employees are not working, but paying ambitious. Market dynamics change, we need to think a firm wood laminate flooring china foothold innovation. I very much appreciate Drucker's words: "The biggest feature is an entrepreneur, as the variation of health standards. Often, they themselves do not cause change, but entrepreneurs are always looking for change (which is also defined entrepreneurs and entrepreneurs spirit), responses to them, and as an opportunity and take advantage of. "

Analysis of the bamboo flooring market stagnated

It is reported that, throughout the entire flooring market now, compared with other wood flooring, bamboo flooring bamboo as a result maple laminated floor of the use of natural raw materials, formaldehyde emission is relatively low, relatively green wood flooring is in doubt, and with today's market pursue low-carbon life consumer trend to achieve a good butt. Although bamboo flooring with wood flooring and laminate flooring PK, has been at a disadvantage, mainly due to its own characteristics resulting from short board, and with high-quality environmentally friendly bamboo flooring market launch and launch new, bamboo flooring itself The short board will also be able to compensate. The industry generally believe that beckons Chinese bamboo flooring consumer market inflection point is coming. Competition in the face of domestic counterparts, a lot of exports to domestic sales of bamboo hand scraped laminate flooring flooring manufacturers actually not better than the day. Bamboo flooring industry, the emergence of new products and technologies, high-margin brand operation and bamboo flooring bamboo culture brand is re-stimulate domestic flooring market three transit, but also three new selling point. According to incomplete statistics, the amount of bamboo flooring in the domestic sales remained stagnant, the equivalent of only one-tenth of the wood flooring market, sales pine laminate flooring are quite sluggish. Attaches great importance to environmental protection concepts in the consumer today, this situation is bound to have its internal factors. The face of fierce competition in the domestic flooring industry, in order to win the favor of consumers, Chinese bamboo flooring should be how to seize the inflection point has become an urgent key issue. Past performance is unstable because the product is bamboo flooring, heating the room in the north product easy to crack deformation, the applicability of relatively poor, while in the South, but also with respect to wood rot and infestation floor easier. Therefore in the domestic market has been dominated by a small share. But with new technology re-emergence of bamboo flooring, bamboo flooring products, technology and performance and other aspects have been enhanced, they can already rival with wood floors, a see compete. High-density heavy use of renewable resources, mainly bamboo bamboo as raw material, sandal laminate flooring replacing traditional wood as raw material production, bamboo utilization up to 90%, almost the traditional mode of production floor more than twice the utilization of raw materials, and China's bamboo resources is also relatively high, both to reduce the cost of sustainable production and can effectively protect the environment, but the degree in the consumption of natural resources under the premise of rapid development. Because bamboo flooring is more stable and durable than previous products, applicable and suitable areas are also more widely in performance and application scope has gone beyond the ordinary bamboo flooring, bamboo flooring is changed to a competitive disadvantage, making the heavy bamboo flooring performance has been comparable with pine laminated floor wood floors, and even leapfrogged the latter trend. Ordinary decorative cherry flooring china building materials industry's gross margin is generally about 40%, wood floor gross profit more than 30%, but domestic bamboo flooring industry generally only 20% or even lower gross margin, which means that the majority of bamboo flooring products into Market can only achieve a balanced budget, no more funds for basic corporate branding and marketing. In accordance with the prevailing building materials industry 5% 8% of logistics costs, 8% 10% of the necessary marketing expenses, 15% of 20% of the cost of sales and distributors to calculate year-end rebates, most bamboo flooring business if to do branding, Basically inevitably face a loss situation. But no marketing, it is difficult to guide consumers in itself will affect the sales of bamboo flooring, is not willing to lose money, many bamboo flooring company has become difficult choices. China is the world's ancient civilizations, but also the traditional view that the birthplace of bamboo laminated wood flooring culture. Famous British scholar Joseph Needham in-depth study of Chinese history of science and even after that, but bamboo East Asian civilization civilized. Although we can not completely agree with this view, but since ancient times, bamboo has become a symbol of a variety of Chinese gentleman is one of the Chinese people's favorite plants elegant model, has also been widely applied to literary poet among high art. In recent years, luxury laminate flooring China's traditional culture of attention, and increased publicity and promotion of traditional culture, and with China's national strength and international status, oriental culture, especially the Chinese cultural influence in the world has gradually improved. As a high-Shang Gaoya synonymous with bamboo culture is not only popular culture people love their green is also widespread concern among consumers. Bamboo flooring will most likely become a new hot spot stylishly decorated sought after by consumers. The bamboo flooring company, if you do not take advantage of this opportunity to carry out their own brand-building and advocacy, maple laminate flooring resulting in missed opportunities, will pity. Area and yield of bamboo resources in the world. World Bamboo in the best performance, use the highest value of bamboo about 90% are located in China. Although domestic SMEs bamboo flooring industry is still more, most of the system has not yet formed a mature brand, but the current market and technology landscape is actually a considerable products, funds, resources and stronger strength of bamboo flooring company a luxury laminated floor great brand opportunities. Combined with bamboo flooring market inflection point has arrived, the industry is now generally believed that bamboo flooring will usher in a brand deepen and popular at the moment.

Two main force flooring business marketing how to achieve win-win

From the current market, the flooring business marketing terminals mainly divided into two kinds of factory outlets and regional distributors. Dealers in product sales terminal part of its sales directly affect the production alder laminated floor of corporate strategic marketing system. Therefore, how to deal with the relationship between the two companies and distributors to achieve a win-win key. Auxiliary dealers essential Business support dealers in the market development, regional advocacy and timely in manpower, resources, etc. to give support. Specific implementation are: First, given a certain amount of the Distribution, such measures are small businesses with more inexperienced cherry laminate flooring enterprises to adopt; Second, advertising support, the two sides reached a cooperation, the company funded or partially funded at the dealer location to advertise . Ad-supported multi-commodity sales have a great role in promoting the key is to consider the advertising investment enterprise output ratio; Third, promotional support, encourage dealers to do promotions, as in the more consumer goods, promotional activities can produce immediate results ; Fourth, staff support, enterprise resident dealer sales personnel to send a special area, specific guidance and help dealers make sales, management and customer service. In this way both parties can do to stabilize the relationship, to help dealers to open the market has underestimated the role. The most critical rational allocation of profit To put it bluntly, head to do business is to make money, so that dealers make money is the basic principle, but do not give profits and allow dealers too strong, too strong dealer will pose a threat to the enterprise. Because a strong dealer beech laminated floor represents a channel strength and regional market operation ability of this dealer once the "renegade" and its disastrous consequences. Enterprises according to dealers the ability to design and market conditions dealer sales and profit estimates. Only through a full understanding of the details, in order to better do the terminal monitor. In the hearts of most consumers, the brand reputation is almost a guarantee, therefore, the floor should be to establish a good corporate mechanism and training system to enhance distributor of the brand strategy planning. Not only is the corporate brand of the road to go, this brand dealers also sell out, make the brand more visibility and get more recognized by consumers. Flooring companies only continue to improve product quality, enhance brand image, cherry laminated floor so that dealers are making money in order to secure partnerships with distributors, thereby achieving the purpose of mutual benefit and the effective management of the terminal.

Services" into the flooring market competition trump

Services for the survival and development of enterprises, with product quality, technical innovation as important significance. Service has become embossed laminate flooring a very important business marketing arts. With the flooring industry matures, the market competition becomes increasingly fierce in today's circumstances, enterprises run by a single product quality competition before turning to competition between services, service companies were no longer foreign affairs, but the product of the second life is a focus of market competition, is the enterprise to win the market, has earned a reputation of an important weapon, is to improve the corporate image and corporate brand development a good way. Today's social progress and development, making the concept of consumer spending from the previous blindness to the current rational consumer spending, in a market economy, the consumer is God, the consumer is the enterprise product approved? "Inspector" therefore establish a good service attitude and service to our customers, to maximize meet the consumer is to improve the corporate oak laminate flooring image, to obtain corporate reputation, an important guarantee to obtain higher profits. Familiar with the flooring industry knows that to be regarded within the industry, "Code of Conduct" the sentence is "three goods, seven installation." Which contains installation services on the importance of enterprise to provide users with high-quality, perfect service, with users communicate more exchange of feelings, more nuanced to meet the specific needs of the user, which is not only beneficial alder laminate flooring for product sales, but also for improving the role of brand awareness, and no advertising, the media can take the place. In today's business world, the product quality is no longer the only means to enhance their competitiveness in today's competitive market economy of the cases, people have begun to learn to use the quality, price and service together select products. For an enterprise product development and marketing to maintain an upward trend, in addition to providing a beech laminate flooring variety of species and wood species, quality wooden floorboards, but also to strengthen user-friendly service. Through service, to win customers reputation, so to maximize the utility of high-quality products, so that consumers feel at ease.

Nature Flooring recurrence social responsibility report, advocate green home

August 2, China Forestry Industry Association held a grand rally in Beijing Forestry Industry joint conference corporate social responsibility report, laminated floor Jilin Forest Industry Co., Ltd., Guangxi Industrial Co., Ltd., producing three Weilin 11 leading corporate social responsibility report released, called on all forestry companies will fulfill their social responsibility into corporate development strategy which. This is the second 2012 Nature floors five pilot enterprises for the first time since the social responsibility report, forest industry enterprises to fulfill their social responsibilities, to promote the industry once again to explore aspects of social play. SFA deputy party secretary, deputy director Zhang Jianlong, Secretary-General of China National Forestry Industry Association, China National Forest Products Industry Association executive president Wang Man, Beijing Forestry University Chancellor Song Weiming, China Consumer Association, Zhang Zhi, director of guidance, lamination flooring attended the meeting. Conference by the Secretary-General of China National Forest Products Industry Association pinnacle chair. Nature Home (China) Co., Ltd., general manager of brand management center tube Lin Liu was invited to attend laminated flooring the meeting and entitled "Green Home USA and China," the speech. He said that the nature of the green as a brand has always been the core value chain through the green, green products, green public service activities, while ensuring the healthy development of enterprises and good benefits, and corporate social responsibility efforts. This release social responsibility report 11 companies, covering the Chinese forest industry and downstream industry chain, particleboard, plywood, flooring, oak floor china doors, decorative paper fields. Beijing Forestry University Chancellor Song Weiming After listening to the report on behalf of the enterprise, said 11 corporate social responsibility report clearly structured, informative, fully reflects the corporate social responsibility in the efforts made; while the substantive content of the report highlights The system disclosed the "promotion of technological innovation," "promote the development of the industry", "establish sustainable industrial chain", "green manufacturing" and other substantive issues. Taken together, these 11 corporate social responsibility report truly reflects its social responsibility performance, is qualified social responsibility report. ZHANG Jian, deputy director of the State Forestry Administration said that the current forestry industrial enterprises play in terms of social responsibility is also part of the initial stage. How in the new era, the new situation to promote China Forestry Zaishangtaijie corporate social responsibility, also require effort, a lot of effort, do it well.oak laminate flooring From four aspects to promote corporate social responsibility to fulfill and play: The Government should introduce incentive measures, improve the incentive and restraint mechanisms, and improving the level of ideas and assumed responsibility; industry associations should be based on characteristics of the industry, through the establishment of propulsion mechanism, setting norms, training consulting and other measures to enhance the industry and practice of corporate social responsibility management level; corporate social responsibility should be integrated into the enterprise development strategy, organizational structure and daily management; society organizations and the general public should further enhance the awareness and participation, and strengthen the enterprise social luxury laminate flooring supervision. China Forestry Industry Association Secretary-General, China Forestry Industry Association alder laminated floor executive president Wang Manchurian expressed hope forestry enterprises fully aware of social responsibility, build brand, and establish the importance of corporate image, to prepare and publish corporate social responsibility report continue to regulate and improve the process of corporate regulations and planning strategy to further improve the comprehensive competitiveness.