Two main force flooring business marketing how to achieve win-win

From the current market, the flooring business marketing terminals mainly divided into two kinds of factory outlets and regional distributors. Dealers in product sales terminal part of its sales directly affect the production alder laminated floor of corporate strategic marketing system. Therefore, how to deal with the relationship between the two companies and distributors to achieve a win-win key. Auxiliary dealers essential Business support dealers in the market development, regional advocacy and timely in manpower, resources, etc. to give support. Specific implementation are: First, given a certain amount of the Distribution, such measures are small businesses with more inexperienced cherry laminate flooring enterprises to adopt; Second, advertising support, the two sides reached a cooperation, the company funded or partially funded at the dealer location to advertise . Ad-supported multi-commodity sales have a great role in promoting the key is to consider the advertising investment enterprise output ratio; Third, promotional support, encourage dealers to do promotions, as in the more consumer goods, promotional activities can produce immediate results ; Fourth, staff support, enterprise resident dealer sales personnel to send a special area, specific guidance and help dealers make sales, management and customer service. In this way both parties can do to stabilize the relationship, to help dealers to open the market has underestimated the role. The most critical rational allocation of profit To put it bluntly, head to do business is to make money, so that dealers make money is the basic principle, but do not give profits and allow dealers too strong, too strong dealer will pose a threat to the enterprise. Because a strong dealer beech laminated floor represents a channel strength and regional market operation ability of this dealer once the "renegade" and its disastrous consequences. Enterprises according to dealers the ability to design and market conditions dealer sales and profit estimates. Only through a full understanding of the details, in order to better do the terminal monitor. In the hearts of most consumers, the brand reputation is almost a guarantee, therefore, the floor should be to establish a good corporate mechanism and training system to enhance distributor of the brand strategy planning. Not only is the corporate brand of the road to go, this brand dealers also sell out, make the brand more visibility and get more recognized by consumers. Flooring companies only continue to improve product quality, enhance brand image, cherry laminated floor so that dealers are making money in order to secure partnerships with distributors, thereby achieving the purpose of mutual benefit and the effective management of the terminal.