The nature quantity and service floor electricity business safeguards the enterprise to with difficulty grasp disappears spends fundamentally

The nature quantity and service floor electricity business safeguards the enterprise to with difficulty grasp disappears spends fundamentally Along with lives at the electricity business to be day by day fiery, the floor electricity business's development also more and more is in the irresistible tendency, but floor electricity cherry laminate floor business the development model also is not very nowadays mature, the thing class, the clothing service and so on asked that the topic is also many, has only under the line upper mounting plate and the line the shop front union causes the choice, the experience, to buy only then truly buys, delivers goods and installs Lian Cheng a entire circle. In the pure electricity business platform shows off various professions brand sales volume time, lives at calmly industry slightly obviously. Double 11 from now on, the day cat flagship shop Lin wood industry, the entire friend family private and so on achievements will be uncommon, but it draws back the list rate dramatic rise the phenomenon to encounter each denounces in word and in writing, its single brand in 30 days draws back list near 7000 numerals to be also flabbergasted the consumer. Some professionals said that to make “raids the excess order form product which the type” buys buys produces, cheats on labor and materials, the low standard generation of labor phenomenon is frequent, the reason that very many planking brands draw back the single phenomenon to be many; first, simply cannot supply promptly; second, the supply floor product and the first edition are widely divergent. Regarding this, Beijing lives at profession association vice-chairman concurrently secretary general cherry lamination floor to indicate that building materials products and so on furniture, floor have its particularity, no matter is on-line or under the line, also perhaps under the line political line unifies, regarding lived at the profession, the nature quantity and the service were detain the consumer trust the basis. The short-term flushes the achievement and so on “the tube to kill, no matter buries” the type marketing, will injure the floor profession enormously the collection build elephant. The floor profession complies with the electronic commerce the tidal current is inevitable, but electronic commerce is only one kind buys in the big-ticket item durable floor product buys the channel to experience raises rises, if electronic commerce when does only reverses the quantity the tool, but neglects the product essence and the entity clothing service flow, then the floor brand touches the net meets the total defeat only. Many just entered the electricity business domain the floor enterprise, to succeed all at once, the choice burns oak flooring the money to make the advertisement the way, in place delivery massive advertisements and so on urban subway, male junction station sign, actually has not had first carefully analyzes in this profession the consumer most needs is anything, although the blind advertisement effective will also be supposed, will bring some to disappear spends the current capacity, but if following has not had the good product and the service, the user experience greatly will reduce, the brand shape unconscious will drop likely in consumer's weight, estimated that will be very also difficult to buy once more buys.

The floor enterprise may sink “the posture” to adapt the populace to make the channel submersion

The floor enterprise may sink “the posture” to adapt the populace to make the channel submersion Along with floor market gradually mature, 12 markets also gradually tend the saturated conditions, many floor enterprises saw 34 market broad market space, but this block “the fat” was walnut flooring also not that good gnaws, how did the floor enterprise implement 34 urban the channels to lay down is also one loudly asks the topic. 34 urban brand localization shift turns off the key 　　The floor profession in “seizes 34 cities” under the atmosphere impetus, goes to the country very many floor enterprises to develop the market the important channel, many floor professionals also in abundance believed that is borrowing “goes to the country” the east wind, the broader rural market will be developed inevitably. But always fights in one place after another take “the high-end” as the goal floor brand enters the low and middle-end market, to be whether appropriate? 　　The opponent will mainly be the worry will tarnish its high-end image regarding a floor brand this act. Moreover, speaks of goes to the country, the price also naturally wants “under” to come, may in the village purchase ability limited situation, a prominent contradiction also be very difficult to solve: The high quality, the high price, the low end's countryside consumer has no way to accept; The low quality, the low price, the floor enterprise's profit has no way to safeguard. Simultaneously the opponent also takes walnut lamination floor on the flowers of the mind massive manpower and resources, achieves part of low and middle-end markets, actually loses in the high-end market superiority status. 　　The floor enterprise may sink “the posture” to adapt the populace 　　But most professionals hold the approval opinion, they thought: Because on the one hand China's floor market is moving toward the popularity, the consumer will also concentrate in the low and middle-end market, the suitable sink posture, marches low and middle-end is a wise move. On the other hand, regarding many floor brands, the formidable brand vivid, many year accumulation technologies is one kind of superiority. 　　Regarding the majority floor enterprises, current was still in the growth period, even if sold has not slid, but the rate of rise already postponed obviously. The floor enterprise in is unable to change the market environment under the premise, can only start from oneself, goes to adapt the present this kind of market development well. Therefore the floor enterprise takes advantage of a situation the necessary product research and development, the team constructs, links and so on customer service sandal laminate flooring completes consummates the promotion work, if can grasp 34 markets the huge growth space, without doubt will let the floor enterprise add color many.

The floor profession develop market demand weakens the channel and the product must grasp tightly Tends

The floor profession develop market demand weakens the channel and the product must grasp tightly Tends to be saturated along with the laminate floor floor 12 markets, this has attacked floor's overall sales volume to a certain extent, also receives the certain extent as the downstream industry's floor profession the influence. In the long run, the floor profession's prospect is still broad, strengthens the work from three aspects, can help the enterprise to reverse the declining tendency as soon as possible, until passed this rough period to welcome a better development safely. The country extrudes the real estate froth through the real estate regulation, the real estate deal postpones, this to was in the real estate downstream the floor industry to have certain negative influence. But the other aspect, we should also see, after “80”, to has stood the year, they to marry get married, does not fall to the housing rigid demand instead rises, in addition “35” in the plan urbanization construction's further advancement, the floor enterprise should set up to the market confidence. In confidence building's foundation, the floor enterprise needs to analyze the market shift tendency earnestly, seeks the new opportunity keenly. For instance the safeguard room brings the opportunity, is worth the floor profession grasping, the earnest excavation well. First is the demand which the indemnificatory housing brings. Under the murky market quotation, our country Government thrust's indemnificatory housing is well worth the precious cake together. The floor enterprise has the necessity makes the pointed adjustment in view of this cake in the production direction and the product research and development. For instance, promotes suits the small family, the low scale floor, promotes take the high performance-to-price ratio, practical as the characteristic floor product. At present, the channel development and the marketing silk surface laminate flooring method innovation has become the floor profession hottest topic, the floor enterprise, if wants to go out the difficult position, also needs to improve in these two aspects. The channel development aspect, the floor enterprise must establish the explicit direction, from own fund strength, the market operation strength, the managed capacity and the market localization's reality embarks, decided that the enterprise in the channel aspect, is by the direct sale shop primarily, allies sells the field primarily. In the conditions are ripe in the situation, the floor enterprise may consider that stepping in electronic commerce, promotes the product which sells in view of the net. At present, the national warehousing type sells the field to display the very great cost saving superiority straight, the floor enterprise might also as well considered that enters and is stationed in this kind of warehousing type to sell the field straight. 　　The marketing method aspect, the enterprise should innovate, maintain highly effective unceasingly. Take the plot marketing as the example, should establish the highly effective feasible mechanism, urges various terminals shop dealer momentarily maintains to the wealthy and powerful family estate attention, with the real estate intermediary, the family installs the company, the family positively installs in the designer, the plot the housing owner contact and the cooperation, enlarges beech flooring the product in the plot propaganda promotion, promotes the plot service. 　　 A brand must win the market, mainly has the following three ways: First, strengthens the product quality; Second, increases the product the added value, for instance cultural connotation, individuality style, post-sale service; Third, increases the propaganda promotion, the promotion brand in the media frontage exposure rate. Among them, the quality question present is serious in our country floor profession. 　　Has the profession loyalty and the social responsibilities enterprise, should insist the good faith management. Even if in profession murky immediately, the enterprise cannot reduce the product quality the way to save the cost, gains the improper benefit. Only then insists the good faith, the enterprise can win the market for a long time. 　　Withers, the profession competition in the market is increasingly intense, the consumer returns under the rational background, the floor enterprise should also by be transparently, the rationalize modes of business maple flooring operation make the response, by the sincere manner and the specialized service, wins consumer's respect and the approval, this is precisely the floor enterprise and even the entire floor profession goes out the trough the most major premise.