The floor enterprise may sink “the posture” to adapt the populace to make the channel submersion

The floor enterprise may sink “the posture” to adapt the populace to make the channel submersion Along with floor market gradually mature, 12 markets also gradually tend the saturated conditions, many floor enterprises saw 34 market broad market space, but this block “the fat” was walnut flooring also not that good gnaws, how did the floor enterprise implement 34 urban the channels to lay down is also one loudly asks the topic. 34 urban brand localization shift turns off the key 　　The floor profession in “seizes 34 cities” under the atmosphere impetus, goes to the country very many floor enterprises to develop the market the important channel, many floor professionals also in abundance believed that is borrowing “goes to the country” the east wind, the broader rural market will be developed inevitably. But always fights in one place after another take “the high-end” as the goal floor brand enters the low and middle-end market, to be whether appropriate? 　　The opponent will mainly be the worry will tarnish its high-end image regarding a floor brand this act. Moreover, speaks of goes to the country, the price also naturally wants “under” to come, may in the village purchase ability limited situation, a prominent contradiction also be very difficult to solve: The high quality, the high price, the low end's countryside consumer has no way to accept; The low quality, the low price, the floor enterprise's profit has no way to safeguard. Simultaneously the opponent also takes walnut lamination floor on the flowers of the mind massive manpower and resources, achieves part of low and middle-end markets, actually loses in the high-end market superiority status. 　　The floor enterprise may sink “the posture” to adapt the populace 　　But most professionals hold the approval opinion, they thought: Because on the one hand China's floor market is moving toward the popularity, the consumer will also concentrate in the low and middle-end market, the suitable sink posture, marches low and middle-end is a wise move. On the other hand, regarding many floor brands, the formidable brand vivid, many year accumulation technologies is one kind of superiority. 　　Regarding the majority floor enterprises, current was still in the growth period, even if sold has not slid, but the rate of rise already postponed obviously. The floor enterprise in is unable to change the market environment under the premise, can only start from oneself, goes to adapt the present this kind of market development well. Therefore the floor enterprise takes advantage of a situation the necessary product research and development, the team constructs, links and so on customer service sandal laminate flooring completes consummates the promotion work, if can grasp 34 markets the huge growth space, without doubt will let the floor enterprise add color many.