The floor profession develop market demand weakens the channel and the product must grasp tightly Tends

The floor profession develop market demand weakens the channel and the product must grasp tightly Tends to be saturated along with the laminate floor floor 12 markets, this has attacked floor's overall sales volume to a certain extent, also receives the certain extent as the downstream industry's floor profession the influence. In the long run, the floor profession's prospect is still broad, strengthens the work from three aspects, can help the enterprise to reverse the declining tendency as soon as possible, until passed this rough period to welcome a better development safely. The country extrudes the real estate froth through the real estate regulation, the real estate deal postpones, this to was in the real estate downstream the floor industry to have certain negative influence. But the other aspect, we should also see, after “80”, to has stood the year, they to marry get married, does not fall to the housing rigid demand instead rises, in addition “35” in the plan urbanization construction's further advancement, the floor enterprise should set up to the market confidence. In confidence building's foundation, the floor enterprise needs to analyze the market shift tendency earnestly, seeks the new opportunity keenly. For instance the safeguard room brings the opportunity, is worth the floor profession grasping, the earnest excavation well. First is the demand which the indemnificatory housing brings. Under the murky market quotation, our country Government thrust's indemnificatory housing is well worth the precious cake together. The floor enterprise has the necessity makes the pointed adjustment in view of this cake in the production direction and the product research and development. For instance, promotes suits the small family, the low scale floor, promotes take the high performance-to-price ratio, practical as the characteristic floor product. At present, the channel development and the marketing silk surface laminate flooring method innovation has become the floor profession hottest topic, the floor enterprise, if wants to go out the difficult position, also needs to improve in these two aspects. The channel development aspect, the floor enterprise must establish the explicit direction, from own fund strength, the market operation strength, the managed capacity and the market localization's reality embarks, decided that the enterprise in the channel aspect, is by the direct sale shop primarily, allies sells the field primarily. In the conditions are ripe in the situation, the floor enterprise may consider that stepping in electronic commerce, promotes the product which sells in view of the net. At present, the national warehousing type sells the field to display the very great cost saving superiority straight, the floor enterprise might also as well considered that enters and is stationed in this kind of warehousing type to sell the field straight. 　　The marketing method aspect, the enterprise should innovate, maintain highly effective unceasingly. Take the plot marketing as the example, should establish the highly effective feasible mechanism, urges various terminals shop dealer momentarily maintains to the wealthy and powerful family estate attention, with the real estate intermediary, the family installs the company, the family positively installs in the designer, the plot the housing owner contact and the cooperation, enlarges beech flooring the product in the plot propaganda promotion, promotes the plot service. 　　 A brand must win the market, mainly has the following three ways: First, strengthens the product quality; Second, increases the product the added value, for instance cultural connotation, individuality style, post-sale service; Third, increases the propaganda promotion, the promotion brand in the media frontage exposure rate. Among them, the quality question present is serious in our country floor profession. 　　Has the profession loyalty and the social responsibilities enterprise, should insist the good faith management. Even if in profession murky immediately, the enterprise cannot reduce the product quality the way to save the cost, gains the improper benefit. Only then insists the good faith, the enterprise can win the market for a long time. 　　Withers, the profession competition in the market is increasingly intense, the consumer returns under the rational background, the floor enterprise should also by be transparently, the rationalize modes of business maple flooring operation make the response, by the sincere manner and the specialized service, wins consumer's respect and the approval, this is precisely the floor enterprise and even the entire floor profession goes out the trough the most major premise.