Analysis of the bamboo flooring market stagnated

It is reported that, throughout the entire flooring market now, compared with other wood flooring, bamboo flooring bamboo as a result maple laminated floor of the use of natural raw materials, formaldehyde emission is relatively low, relatively green wood flooring is in doubt, and with today's market pursue low-carbon life consumer trend to achieve a good butt. Although bamboo flooring with wood flooring and laminate flooring PK, has been at a disadvantage, mainly due to its own characteristics resulting from short board, and with high-quality environmentally friendly bamboo flooring market launch and launch new, bamboo flooring itself The short board will also be able to compensate. The industry generally believe that beckons Chinese bamboo flooring consumer market inflection point is coming. Competition in the face of domestic counterparts, a lot of exports to domestic sales of bamboo hand scraped laminate flooring flooring manufacturers actually not better than the day. Bamboo flooring industry, the emergence of new products and technologies, high-margin brand operation and bamboo flooring bamboo culture brand is re-stimulate domestic flooring market three transit, but also three new selling point. According to incomplete statistics, the amount of bamboo flooring in the domestic sales remained stagnant, the equivalent of only one-tenth of the wood flooring market, sales pine laminate flooring are quite sluggish. Attaches great importance to environmental protection concepts in the consumer today, this situation is bound to have its internal factors. The face of fierce competition in the domestic flooring industry, in order to win the favor of consumers, Chinese bamboo flooring should be how to seize the inflection point has become an urgent key issue. Past performance is unstable because the product is bamboo flooring, heating the room in the north product easy to crack deformation, the applicability of relatively poor, while in the South, but also with respect to wood rot and infestation floor easier. Therefore in the domestic market has been dominated by a small share. But with new technology re-emergence of bamboo flooring, bamboo flooring products, technology and performance and other aspects have been enhanced, they can already rival with wood floors, a see compete. High-density heavy use of renewable resources, mainly bamboo bamboo as raw material, sandal laminate flooring replacing traditional wood as raw material production, bamboo utilization up to 90%, almost the traditional mode of production floor more than twice the utilization of raw materials, and China's bamboo resources is also relatively high, both to reduce the cost of sustainable production and can effectively protect the environment, but the degree in the consumption of natural resources under the premise of rapid development. Because bamboo flooring is more stable and durable than previous products, applicable and suitable areas are also more widely in performance and application scope has gone beyond the ordinary bamboo flooring, bamboo flooring is changed to a competitive disadvantage, making the heavy bamboo flooring performance has been comparable with pine laminated floor wood floors, and even leapfrogged the latter trend. Ordinary decorative cherry flooring china building materials industry's gross margin is generally about 40%, wood floor gross profit more than 30%, but domestic bamboo flooring industry generally only 20% or even lower gross margin, which means that the majority of bamboo flooring products into Market can only achieve a balanced budget, no more funds for basic corporate branding and marketing. In accordance with the prevailing building materials industry 5% 8% of logistics costs, 8% 10% of the necessary marketing expenses, 15% of 20% of the cost of sales and distributors to calculate year-end rebates, most bamboo flooring business if to do branding, Basically inevitably face a loss situation. But no marketing, it is difficult to guide consumers in itself will affect the sales of bamboo flooring, is not willing to lose money, many bamboo flooring company has become difficult choices. China is the world's ancient civilizations, but also the traditional view that the birthplace of bamboo laminated wood flooring culture. Famous British scholar Joseph Needham in-depth study of Chinese history of science and even after that, but bamboo East Asian civilization civilized. Although we can not completely agree with this view, but since ancient times, bamboo has become a symbol of a variety of Chinese gentleman is one of the Chinese people's favorite plants elegant model, has also been widely applied to literary poet among high art. In recent years, luxury laminate flooring China's traditional culture of attention, and increased publicity and promotion of traditional culture, and with China's national strength and international status, oriental culture, especially the Chinese cultural influence in the world has gradually improved. As a high-Shang Gaoya synonymous with bamboo culture is not only popular culture people love their green is also widespread concern among consumers. Bamboo flooring will most likely become a new hot spot stylishly decorated sought after by consumers. The bamboo flooring company, if you do not take advantage of this opportunity to carry out their own brand-building and advocacy, maple laminate flooring resulting in missed opportunities, will pity. Area and yield of bamboo resources in the world. World Bamboo in the best performance, use the highest value of bamboo about 90% are located in China. Although domestic SMEs bamboo flooring industry is still more, most of the system has not yet formed a mature brand, but the current market and technology landscape is actually a considerable products, funds, resources and stronger strength of bamboo flooring company a luxury laminated floor great brand opportunities. Combined with bamboo flooring market inflection point has arrived, the industry is now generally believed that bamboo flooring will usher in a brand deepen and popular at the moment.