Flooring distributor partner standard to measure

Quickly occupied the market, bigger and stronger on the floor without the help of dealers, there are many dealers and flooring companies in the business process laminated floor discord, and ultimately Laoyanfenfei. Dealer or jobs or live on their own, resulting in the flooring industry, big brands, mom and pop more. Good business must be equipped by a strong dealer team, corporate efforts to support the dealer will directly affect auto sales. Enterprise hardware measures Flooring dealers need to examine the strength of manufacturers, including manufacturers of business license, the product of the certificates, branding investment, factory floor space, the number of grades and other production equipment. It is entered manufacturers visible things, of course, there are fake, so to ensure the authenticity of the hardware is the first one. Tip: You can look at the company introduced products, the frequency, and if such product or logo filled with the plant, it can be assured of. Flooring dealer to determine their own circumstances (including own production doors market positioning, product features, channel characteristics, etc.) adapted to target investment group. Flooring business investment dealers should laminated flooring recognize that not only the rich can own floor since the agency, and to require these dealers have sufficient capacity and operation of the market means. Brand image is the product in the public mind the weight and value. Customers buy longer a simple product, but a mix of product value and brand value-added complex. Meanwhile, the customer is now optional product very much, so you have to join the brand is a brand asset accumulation is very important, which is also affected customers choose products of the main factors. If a product is not the accumulation of brand equity, then the franchisee effort that is equal to the accumulation of brand equity of the enterprise, and you with it lamination flooring would be tantamount to "start from scratch." Conversely, if the overall flooring companies have a brand asset accumulation, you can enjoy it the first few years of hard work in exchange for results. The most important is the need to pay attention to the co-management concept, which is overlooked by a lot of dealers, resulting in post-cooperation with manufacturers in numerous conflicts. You know, the concept of conflict is not easy to reconcile, will directly lead to behavioral conflicts. In fact, dealers china laminate flooring and manufacturers and consumption is a confrontation between the cooperation between the two biggest costs. In this case, it is easy to make our products become the struggle of the "victim." Predictably, once made a pot of regional markets, "cooked rice" and want to re-start the market can be described as difficult. Based on this, the dealer must understand clearly doors manufacturer's marketing concept, the ability to tune with their own floor display rack marketing ideas, or long-term cooperation will be difficult.