2013年8月22日星期四

Creative home flooring company to introduce new products should also take personalized

Flooring industry more mature, laminated wood flooring competition is more intense, the eyes of consumers is getting higher and higher, flooring companies want to simply rely on selling floor product is already enough to cause concerns of consumers, in the pursuit of individuality, stylish urban era, flooring enterprises should follow the mainstream, will be interesting to add creative elements into the floor, to better meet the needs of consumers. According to related statistics show that the country 34 capital cities, 393 prefecture-level cities, nearly 3,000 county-level cities, creative household's annual spending power of up to 2000 to 300,000,000,000 yuan. Meanwhile, in Guangzhou, Shenzhen, Shanghai, Zhengzhou and other more than 200 cities, 81% of respondents household products first consideration is its user-friendly design, 85.7% All of the above products are lazy convenient and practical interest. The survey also showed floor display rack that 96.4 percent of respondents were willing to accept creative home than ordinary household products like higher prices. The consumer's point of view from the floor on the market mainstream consumer body has gradually shifted to 80 and 90, in addition to their concerns flooring product functionality, comfort, it will also put more energy in the pursuit of fashion, personality so many flooring brands began busily "personality and show themselves" and other elements extracted. Single style flooring has become increasingly difficult to meet the needs of the modern home space. Such consumer groups refused to dull monotone, eager to design flexibility, and overall personality and clever fusion of space even more fascinated luxury laminate flooring young. Meanwhile, with the continuous improvement of people's living standards, consumers in the purchase of flooring market factors taken into account when the floor is not just limited to the price and quality, but also give more consideration to brand brings added value. Flooring is not just for daily use, it is a human quality of life, heritage connotation reflected. Simply "selling products" outdated, artistic individuality element will become an important selling point for product sales. Creative flooring industry with domestic consumption levels are increasing levels while upgrading. It is a unique design into people, adding the fun of life. maple laminate flooringCreativity is reflected in the design of the main floor has the following characteristics: a lot of creative design element, contains art and taste which is mainly manifested in the flooring pattern design of the above; because of the design and production of high cost, so the price is higher. After a clever design and ideas, will consumers living environment and high quality requirements into flooring products, the resulting market prospects are very broad.

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