Floor main force enterprises to seize the consumer's heart is necessary to intercept after 8090

The floor in the domestic marketing, the major flooring companies seemingly straining out all the stops, conceptual floor, marketing style endless, but rarely beech laminate flooring see the real flooring products are becoming the main force in 8090 after spending home industry accepted favorite. With home just need era, as the cause of the marriage hall towards 8090, the trend in home decoration, 8090, after more and more obvious role in promoting. At present, many companies have realized the floor 8090 The existence of this huge cake, but in the production cherry laminate flooring of promotional products with no apparent play on this banner 8090, after 8090 the rapid rise of social spending has become the main force, flooring companies should actively adjust the strategic plan developed in style, branding, marketing and promotion of the heart after the conquest of 8090. Product development, "thinks", "8090" is a fashion personality generation. The pursuit of fashion and personality, sense of self is that they focus on the main features, flooring companies in product development floor display rack and design of this era should follow their "feel" the floor to add some personality factors, most vividly the performance of a maverick attitude; followed by European and American fashion elements emphasis added after 8090 generally prefer go with the flow generation, follow fashion, fresh, cutting edge is their mainstream consumer. Brand value to give force, alder laminated floor "dare to spend tomorrow's money round today's Dream" is a post-8090 generation of consumer attitudes, everywhere credit cards can be reflected. Because their consumption is the core of the pursuit of "value," The value here is not the older generation called "cost-effective", but relative to a psychological satisfaction, is like the same dish placed at the roadside stalls The difference with the restaurant. Today, the network has become a "post-8090" an indispensable part of life for the network is particularly concerned about the hot events, online shopping is their main way to shop. Therefore, in order to promote the brand flooring companies to promote new networks must increase investment in this marketing channel. Both for their own websites, but beech laminated floor also optimize the interaction with consumers experience the web, web promotion can focus on the forum, Baidu search engine, microblogging and other top. Through the network to enhance the visibility of the floor, to develop young consumer groups is a great practical way.