Flooring products stronger marketing strategy execution

Each product is an important season a flooring company, a flooring product launches just flooring business development is also a test of the secondary market, the brand effect flooring oak floor china business. In the new market season, flooring companies should also launch a strong battle plan. Marketing planning strategy is flooring company marketing departments according to the strategic plan, the comprehensive consideration of external and internal resources, the city will hoe status and other factors, based on the identified target market, selecting the appropriate marketing mix strategies and their effective implementation and control process. Clearly, corporate marketing, strategic planning is not a slogan, the real strategic marketing plan to have the following characteristics: digital, can be controlled, enforceable, alder laminate flooring clear objectives, strategies clear. If it wants to develop such a marketing strategy, requires flooring company with a clear insight into the market. New product marketing planning with particular emphasis on environmental and internal market withdrawal of matching resources, focusing on the rationality of input and output, focusing on the achievement of milestones, focusing on marketing investment stage shortened period of time, focusing on marketing, risk assessment, focusing on marketing plans and so on. Only in this way, companies will develop a scientifically valid executable marketing strategy, strategic planning will make the book into a digital number on the financial statements. Implementation of marketing strategy requires a chain of marketing management system, this system is the core oak laminate floor of management by objectives and KPI targets. Digital and strategic objectives through layers of decomposition to every sector and individuals, and the completion of the major tasks of the target sales process requires market distribution rate, reimbursement rates, accounts receivable, market share, complete terminal and many other indicators of achievement, based on only the details for each marketing strict management to be able to achieve the overall objective of the final sales. "Doing fine marketing" is built floor enterprise marketing management system criterion. As production workers miss any small screws, like marketing management system construction and operation should also be taken seriously, especially new product marketing planning process, will encounter many unforeseen problems and obstacles, if we can not do fine, there may be a small event rout. There was a new listed oak laminate flooring company's launch was a failure to dispel confidence and new companies were listed on the price list of the decimal point dragged into a lawsuit. The most important is the integration of resources to various resources together to play a role in this effect alone than run a variety of resources to play a larger role. Therefore, we can not think so, integration of resources is effectively enlarge the effectiveness of resources, the purpose of integration is to amplify. Integration of resources is a painful and complicated process that requires flooring companies to establish a set of mechanisms for the effective operation of processes and mechanisms to ensure that the information in the entire process flow when being able to effectively use, thereby reducing waste and improve efficiency. Flooring flooring products marketing executive power line is often reflected in the market, in the face of oak laminated floor complex marketing environment, require that each execution of marketing planning staff to quickly put in place, there must be proper implementation of the concept, to learn to do quick strategic adjustments. This is a rather technical question. Flooring product marketing executive like football, although before the game has developed a clear strategy and tactical play, but in the field, the players in addition to firmly implement the coach's strategic and tactical play, but also can have a flexible execution concept, in order to floor display rack make adjustments according to the court at any time.